Annika Plum

Annika Plum, serial entrepreneur and keynote speaker, stands for entrepreneurship with passion, smart sales strategies and the power of true brand management. She has a real can-do mentality and is an expert in rapid growth. As co-founder of the global jewelry brand Pandora, she played a key role in shaping its rise from the very beginning - as well as the growth of brands such as Coca-Cola and Jesper Nielsen, where she was responsible for scalable sales increases of up to 600 percent in leading roles. Today she is the founder and CEO of “Annika Plum Immobilien”.  As a real estate expert, she advises high-profile investors and family offices on off-market transactions. Her keynotes are a high-energy experience: authentic, approachable and full of practical impulses, she shows how companies can open up new markets, develop their sales potential and achieve sustainable growth - with a clear vision, active leadership and a deep understanding of change and brand development. Annika Plum is an exceptional phenomenon in a male-dominated industry. Those who experience her take away more than inspiration: the courage to think big - and the desire to go straight into implementation.