Bastian Breitenborn

The sales pioneer. - "Sales is fun (again)."

Bastian Breitenborn was moulded at an early age: he attended his first seminars at the age of 12 and made cold calls for his father's business at 14. Despite some weaknesses in maths, he made it into the banking industry - but the conventional sales world did not suit him. Instead of aggressive sales strategies, he developed the concept of ‘the art of letting people buy’: how to inspire people so that they want to buy and become customers. Bastian has become one of the most sought-after sales experts with his specially created ‘Buy-Let-Buy Strategies’, turning conventional sales practice on its head and breaking new successful ground. His clients include small and medium-sized companies as well as service and craft businesses. In his training courses, seminars and lectures, he explains how innovative and modern sales management works today. He knows how to take his audience to the next level of sales with his interactive and eventful style. Bastian is a pioneer for a new era in sales and realises his vision: ‘Sales is fun (again)’.

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Topics

The art of letting people buy - empathetic sales for sustainable success

Say goodbye to old-fashioned sales approaches and discover modern sales psychology and innovative techniques to redefine your sales.
Learn why empathy is the real key to sustainable customer loyalty and genuine enthusiasm
Find out how a people-centred sales strategy builds valuable internal and external connections and creates long-term loyalty

Trust instead of negotiation - how to overcome objections with proximity and clarity

Learn how your sales team can prevent objections from arising in the first place and close deals faster and more efficiently
Learn how your employees can proactively address customer concerns and build trust before resistance arises.
Accelerate your sales process by confidently dealing with customer doubts

From product to experience: how to create lasting experiences with storytelling

Turn products and services into unforgettable experiences!
Awaken real emotions with effective storytelling and bring your products to life
Make the customer experience the strategic core of your sales strategy - and win customers who will choose you again and again.

References & Press

Samsung Germany, Kjellberg Finsterwalde, Steuerberaten.de, DekaBank, City of Leipzig, LOTTER Metall, Leipziger Verkehrsbetriebe, Energieforen, SparkassenVersicherung, Priwatt, ÖSA Versicherungen, LBS, Duratio, Berufsakademie Leipzig, Homann, PTH Group, DRK, Württembergische Versicherung, Anhalt University of Applied Sciences, Rayner, Amberger Kaolin-Werke, GEWA Music, and many more.

Selected company references:

"Despite all determination... neither consultants nor customers should feel pressure during sales discussions... Bastian demonstrated how this can be achieved excellently... at our sales kick-off – a friendly, entertaining, motivating keynote... and, above all, without any yelling."
Mr. Oberle, Board Member, Sparkasse Aschaffenburg

"Your job was to inspire our promoters, and you did that to our complete satisfaction. I'm entertained and hope to be able to win you over for our other major clients in the future."
Mr. Racic, Project Lead, PACT Training for Samsung Germany

"After 20 years in sales, the bar for sales has been redefined for my team and me. Quality, quantity, and presentation deserve 6 out of 5 stars. A clear recommendation for anyone who wants to understand and apply sales in the 21st century!"
Mr. Hofmann, Sales Manager, DURATIO