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Entrepreneur

Florian Satzinger

Prepare calmly & wisely and jump like a tiger when your energy is worth it!

Florian Satzinger is an international business facilitator with over 20 years of experience in international trade and the China market. Focusing on real solutions for smooth international trade, he combines practical experience with strategic foresight. After living and working in China for 16 years, including fluent Mandarin skills, he founded successful companies in Europe and Asia. As a keynote speaker, he captivates audiences with his intercultural sensitivity, lived experience, and concrete practical examples. Ideal for business conferences, trade delegations, and SME workshops. Book Florian Satzinger for genuine China expertise and insights that make a difference.

Rates

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Industry, Economy & Finance

Languages

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Florian Satzinger
Entrepreneur Florian Satzinger

  • China Vortrag 13.Dez. 2022. Social credit system? China's Geopolitik, Machtstreben, Leben in China.

  • WKÖ Innsbruck孙子兵法China Vortrag über die Wirtschaft und Handlesbeziehungen mit Europa. 11 April 2023

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Vita

Bridge to China: Florian Satzinger 傅雷 Makes Global Business Tangible

Florian Satzinger 傅雷 is an entrepreneur, consultant, and keynote speaker—and an international business mediator with both heart and intellect. As an expert in China business, international trade, and investment, he brings over two decades of hands-on experience combined with strategic foresight. His focus: real-world solutions for seamless international trade—with China at the center.

Lived, Experienced, Connected – 16 Years in China, Language Included

After living in Bavaria, Canada, the Netherlands, and China, Florian Satzinger studied at FAU Nuremberg and Maastricht University (MSc in International Economics). An EU scholarship brought him to Beijing—leading to 16 years of living and working in China, including fluency in Mandarin. During this time, he held positions at Siemens China and the World Trade Organization (WTO), among others.

Entrepreneur with Vision – Pragmatic, Experienced, Inspiring

As the founder of several successful companies (including JAC Ltd., Juflo GmbH, and ID Power GmbH), he and his team now support European companies in China sourcing, international manufacturing, and investment in Asia. In his keynotes, consulting sessions, and strategy talks, he captivates with intercultural sensitivity, lived experience, and actionable insights—from entrepreneur to entrepreneur.

Why Florian Satzinger 傅雷 Is the Ideal Speaker for Your Event

  • Over 20 years of experience in international trade & China business
  • Fluent in Mandarin & deeply rooted in both Eastern and Western cultures
  • Founder of successful companies in Europe & Asia
  • Hands-on talks on internationalization, sourcing & investment
  • Ideal for business conferences, trade delegations, SME workshops & export initiatives

Book Florian Satzinger 傅雷 now—for authentic China expertise and impactful global business insights.

 

Topics

Success booster China - understand purchasing in depth & save money

  • The dos and don'ts of trading with Asian partners 
  • How to create your success matrix for the right supplier selection 
  • Knowing, understanding and applying the magic triangle of reliable contract drafting 
  • The price makes the profit - How to negotiate and get the right price
  • How to integrate the network of testing institutes from the outset and make it part of the contract, ensure quality to avoid surprises
  • Benefit from reliable and proven local contacts at the Asian ports


The art of “SUN ZI BING FA” 孫子兵法 - Understanding & successfully applying Asian negotiation tactics

  • How to apply Chinese war tactics in everyday business and gain advantages for your company
  • Tips and tricks - Benefit from 24 years of experience in local negotiations 
  • Asia Mindset - How to understand the mindset of your Chinese partners and learn what knowledge they can and cannot share to protect your intellectual property
     

Big Picture - Combining geopolitical advantages and becoming a market leader

  • How to become aware of European capabilities and apply them in a targeted manner
  • How to gain a geopolitical overview, recognize opportunities and risks and make strategic decisions
  • How to incorporate the newly gained BRICS influence into your Asia strategy and avoid surprises
  • How to achieve a pool position in the battle for markets

 

Asian wisdom - traditional insights for modern business success

  • The art of balance - understanding and applying Asian principles for successful business strategies
  • Zen and mindfulness in the workplace - for a greater desire to perform 
  • How to use Asian wisdom to plan strategically, make decisions and achieve goals faster.

References & Press

Customers and references

  • Rehau AG
  • Siemens AG
  • Thomann GmbH
  • Novartis AG
  • Cosnova GmbH
  • Apelabs GmbH
  • KPODJ USA
  • Austrian Chamber of Commerce
  • Bank of China 中国银行
  • Schenker AG
  • Port of Shanghai
  • TÜV Rheinland AG
  • China Customs
  • Best western Intl. Inc.
  • MOFCOM, China
  • JINHUA City Government, CN
  • CITIC Group
  • Huawei
  • Trina Solar
  • Yiwu Intn. Expo Center

Impressions

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Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Internet/WiFi
Internet/WiFi
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook
Equipment: Flipchart
Flipchart