Franca Lehfeldt

Courage to debate

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Personality, Success & Motivation

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Franca Lehfeldt
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Vita

Franca Lehfeldt - journalist, TV presenter and bestselling author is a sought-after keynote speaker on current socio-political issues and the media industry. As a former chief political reporter at RTL and presenter of the evening news at WELT, she has years of experience in political reporting and knows how communication works in an increasingly digital and media-driven world. With her Spiegel bestseller ‘Alte weise Männer - Hommage an bedrohte Spezies’ (Old Wise Men - Homage to an Endangered Species), she hit the nerve of the times and proved her ability to lead social debates in a pointed and controversial way. Today, she is not only active as a speaker and moderator throughout the DACH region, but is also a successful entrepreneur.

 

With the founding of LEHFELDT&, she has specialised in the strategic positioning and communication of personal brands, companies and products. Her company develops customised communication strategies, produces high-quality digital content and advises companies in the fields of sports marketing, C-level communication and education. In doing so, she combines sound media expertise with entrepreneurial vision - a combination that also characterises her on stage. In her presentations, she shows how companies and managers can present themselves confidently in a complex media landscape, place clear messages and position their brand strategically and successfully.

 

Franca Lehfeldt impresses with her concise presentation style, in-depth insights and clear recommendations for action. She not only gives her audience sound insights into the mechanisms of modern communication and lively debates, but also provides practical strategies that can be applied immediately. If you are looking for a keynote speaker with a keen analytical eye, media expertise and an inspiring stage presence, you have come to the right place. 

Topics

Wise old men: An appeal for the performance principle!

  • From the engine of the economy to a discontinued model?  - Why traditional virtues are more important than ever for economic success and social cohesion.
  • Listening instead of devaluing - How you can learn from the experiences of a generation and utilise proven principles for the future.
  • Work-life balance - The young generation's life lie.

 

Personal branding: It needs rough edges!

  • People are interested in people
    How personal branding can become a measurable success factor for your company. 
  • Friction generates energy: Why authenticity is more important than the opportunism of wanting to be everybody's darling.
  • Messages of a personal brand: How to set and live formats and topics correctly.

 

AI: Europe must secure its place at the table through action

  • Regulation - Where does the European longing for rules and regulations come from?
  • Seizing opportunities - How we can overcome societal fears and enter the age of AI
  • AI always serves humans and not the other way round - What ethical guidelines we need as a society.

Moderation for politics & business

  • Live events, expert talks and lively debates
  • Clear the stage for strong content - from business summits to gala dinners: your freelance moderation gives events that special momentum.

References & Press

Journalistic CV:

  • 2017: Started as a reporter in the RTL capital city studio
  • 2018-2022: Chief reporter politics RTL Magazine with a focus on the Chancellery and Bundestag
  • 2022: Move to the news channel WELT as chief reporter for politics
  • 2022: News anchor for WELT in the evening

References on request

Publications

Cover: Alte weise Männer – Hommage an eine bedrohte Spezies

Alte weise Männer – Hommage an eine bedrohte Spezies

ISBN : 978-3833887390

19.99 €

Amazon: Alte weise Männer – Hommage an eine bedrohte Spezies

Podcasts

Podcast: Franca Lehfeldt - Mäurer & Wirtz CEO Stephan Kemen: Warum der Drogeriemarkt besser verkauft als jede Influencer-Kooperation

WOT Pdcast - von 0 auf 100

Mäurer & Wirtz CEO Stephan Kemen: Warum der Drogeriemarkt besser verkauft als jede Influencer-Kooperation

Podcast: Franca Lehfeldt - GetYourGuide CEO Johannes Reck: Was antwortest Du als deutscher Tech-Unternehmer Elon Musk?

WOT Podcast - von 0 auf 100

GetYourGuide CEO Johannes Reck: Was antwortest Du als deutscher Tech-Unternehmer Elon Musk?

Podcast: Franca Lehfeldt - Bettina Boettinger: Dürfen Frauen im ÖRR vor der Kamera altern?

WOT Podcast - von 0 auf 100

Bettina Boettinger: Dürfen Frauen im ÖRR vor der Kamera altern?

Impressions

Impressions: Franca Lehfeldt - 0 Impressions: Franca Lehfeldt - 1 Impressions: Franca Lehfeldt - 2 Impressions: Franca Lehfeldt - 3

Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Apple notebook
Apple notebook
Equipment: Headset
Headset