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Speaker

Jochen Sengpiehl

The New Order – ARE YOU READY FOR A NEW MINDSHIFT?

Jochen Sengpiehl is a China expert, keynote speaker, investor, advisor, publicist, former Global CMO, and internationally experienced C-level executive with particular expertise in AI tech, automotive, global brand management, and transformation. For more than 25 years, he has been responsible for marketing, sales, and product strategy at international corporations including Nissan, Mercedes-Benz, Hyundai, and Volkswagen. As Global CMO of Volkswagen, he led the global repositioning of the brand following Dieselgate and, within five years, restored brand performance to pre-Dieselgate levels. He globalized marketing and drove digital transformation across 150 markets. He was also responsible for the introduction of electric mobility. He subsequently took responsibility for brand management at Volkswagen Group China, gaining 3.5 years of first-hand experience on the ground. Jochen Sengpiehl understands the systemic competition between Europe and China in automotive and AI tech not from studies, but from his own C-level responsibility. Today, he provides decision-makers with practical insights into China, artificial intelligence, automotive, and the future of the German economy. With clear perspectives, exclusive insights, and first-hand experience, Jochen Sengpiehl inspires audiences and shows what companies need to change today to remain competitive tomorrow.

Rates

Category

Digitalization, Innovation & Future

Languages

de de
Jochen Sengpiehl
Speaker Jochen Sengpiehl
  • Stürzt Deutschlands wichtigster Konzern? Mit Jochen Sengpiehl

  • KI zerstört das alte Marketing – und erschafft ein neues Ökosystem aus Daten, Design und Disruption

  • Ex-Volkswagen-Manager Jochen Sengpiehl über die schlimmste Zeit in seinem Leben

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linkedin

29.605

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Vita

Jochen Sengpiehl – China Expert & Global Brand Leader

Jochen Sengpiehl is a China expert, international top executive, investor, and keynote speaker with more than 25 years of C-level experience in the global automotive industry. His expertise combines China, artificial intelligence, automotive, transformation, and global brand management. For companies and decision-makers, he offers a unique perspective on the competition between Europe and China: Sengpiehl understands these developments not only from analyses, but from years of operational leadership experience in both Germany and China.

From Volkswagen Global CMO to China Expert

As Global CMO of Volkswagen, Jochen Sengpiehl led the global repositioning of the brand from 2017 following the diesel crisis and supported its transformation toward electric mobility with the launch of the ID. family. In 2022, he additionally took responsibility for brand management at Volkswagen Group China, spending a total of 3.5 years on the ground in China. Today, he brings his experience to his work as an investor, advisor, author, and speaker, focusing on AI technologies, new business models, and the international competitiveness of companies.

25 Years of International Management Experience

Jochen Sengpiehl’s career has included senior positions at Nissan, Mercedes-Benz, Hyundai, and Volkswagen, as well as international assignments with WPP and Omnicom. In recognition of his work, Forbes named him one of the world’s Top 50 CMOs in both 2021 and 2022. His expertise ranges from brand and sales strategy to product strategy and electric mobility, as well as China strategy, AI transformation, and global competition.

Why Book Jochen Sengpiehl for Your Business Event?

  • First-hand China expertise: 3.5 years of management experience on the ground in China
  • C-level perspective: 25 years of experience across four global automotive corporations
  • Transformation in practice: Brand transformation, electric mobility, and international competition
  • AI & future technologies: Insights into the technological dynamics between China and Europe
  • Clear business takeaways: Solution-oriented perspectives for CEOs, executives, industry leaders, and SMEs
  • Experienced keynote speaker: Complex and controversial topics presented in a clear, compelling, and practical way
  • Pioneer in New Marketing and Brand OS

Book Jochen Sengpiehl as a Keynote Speaker

Whether the focus is China, artificial intelligence, automotive, brand management, or the future of mobility, Jochen Sengpiehl provides decision-makers with first-hand insights and shows what the new competitive dynamics mean for German and European companies.

Book Jochen Sengpiehl now for your conference, corporate event, or business event.

AI Technology – When AI Becomes the New Operating System

  • How artificial intelligence is simultaneously transforming decision-making, product development, marketing, sales, and leadership
  • Why brands will need to convince not only people, but also remain visible across AI systems, platforms, and recommendation algorithms
  • How companies can turn technology into measurable business results through an AI Operating Model, faster learning cycles, and clear responsibilities

Inside China – What We Can Learn from BYD, Xiaomi & Co.

  • How Chinese companies develop and scale innovations at remarkable speed
  • Which differences between German and Chinese product and corporate strategies are becoming decisive
  • What industry, automotive companies, and SMEs can learn from China’s culture of innovation

AI Visibility – When Machines Decide on Brands and Revenue

  • Why Brand OS is becoming synonymous with New Marketing in the AI era and defining entirely new rules of the game
  • Why brands will need to convince not only people, but also AI systems
  • How Chinese tech companies consistently integrate marketing, sales, and brand management
  • Why visibility in AI systems is becoming a decisive success factor for companies
  • How to feed campaign responses and customer feedback directly back into the algorithm and generate product optimizations in real time

Two Operating Systems – China and Europe in a New Competition

  • Why Europe’s model of optimization is colliding with China’s model of speed
  • How global value creation, competition, and industrial structures are fundamentally changing – and creating a “new world order”
  • Why speed is becoming one of the most important KPIs for German executive boards and a decisive prerequisite for future competitiveness

The China Shock – When Speed Becomes a Competitive Advantage

  • How China is setting new standards in AI, humanoid robotics, batteries, quantum computing, and future technologies
  • Why Chinese companies are increasingly putting German and European business models under pressure
  • What companies need to do now to remain competitive and capable of acting in global markets

Understanding China – From Manufacturing Hub to Systemic Competitor

  • How China has evolved from a manufacturing hub into a leading technological and economic power
  • Why Europe’s traditional view of China is no longer sufficient for future corporate strategies
  • What China expertise executives need to identify opportunities and risks at an early stage

Rethinking Leadership in the AI Era

  • End-to-end responsibility – why organizational and process realignment is key
  • HR as a success factor – understanding, defining, and recruiting new job profiles
  • Realigning and modernizing training and development – the dos and don’ts

Additional Topic

Vertical Industrial AI – The Key to Germany’s Next Level

  • How vertical industrial AI can help Germany’s hidden champions remain global market leaders in the future

References & Press

Selected References

Volkswagen AG
Global CMO – reporting directly to the Executive Board

Volkswagen Group China
CMO China – 3.5 years based in Beijing

Forbes
Named one of the World’s Top 50 CMOs twice (2021 & 2022)

OMR Podcast
Ranked No. 7 in the 2025 annual podcast charts

Paul Ronzheimer
Podcast guest with a reach of over 500,000

University of St. Gallen & ETH Zurich
Guest lectures, keynotes, and podcast appearances

BDU Bonn
Keynote and podcast appearance

China.Table & CEO.Table
Podcast appearances and contributed articles

The Pioneer, WELT & Alles auf Aktien
Interviews and podcast appearances

 

Podcasts

Podcast: Jochen Sengpiehl - Jetzt beginnt der Job-Schock

RONZHEIMER.

Jetzt beginnt der Job-Schock

Podcast: Jochen Sengpiehl - 38. China als neues Betriebssystem? Mit Jochen Sengpiehl, ex. CMO Volkswagen, China und Global – The Power Shift Edition

Suits & Sneakers

38. China als neues Betriebssystem? Mit Jochen Sengpiehl, ex. CMO Volkswagen, China und Global – The Power Shift Edition

Podcast: Jochen Sengpiehl - China-Knast nach Cannabiskonsum: Jochen Sengpiehl

OMR Podcast

China-Knast nach Cannabiskonsum: Jochen Sengpiehl

Podcast: Jochen Sengpiehl - 1on1 mit Jochen Sengpiehl

Dirty Deeds Done Well

1on1 mit Jochen Sengpiehl

Impressions

Impressions: Jochen Sengpiehl - 0 Impressions: Jochen Sengpiehl - 1

Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Headset
Headset
Equipment: Microphone
Microphone
Equipment: Apple notebook
Apple notebook