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Jochen Sengpiehl is a China expert, international top executive, investor, and keynote speaker with more than 25 years of C-level experience in the global automotive industry. His expertise combines China, artificial intelligence, automotive, transformation, and global brand management. For companies and decision-makers, he offers a unique perspective on the competition between Europe and China: Sengpiehl understands these developments not only from analyses, but from years of operational leadership experience in both Germany and China.
As Global CMO of Volkswagen, Jochen Sengpiehl led the global repositioning of the brand from 2017 following the diesel crisis and supported its transformation toward electric mobility with the launch of the ID. family. In 2022, he additionally took responsibility for brand management at Volkswagen Group China, spending a total of 3.5 years on the ground in China. Today, he brings his experience to his work as an investor, advisor, author, and speaker, focusing on AI technologies, new business models, and the international competitiveness of companies.
Jochen Sengpiehl’s career has included senior positions at Nissan, Mercedes-Benz, Hyundai, and Volkswagen, as well as international assignments with WPP and Omnicom. In recognition of his work, Forbes named him one of the world’s Top 50 CMOs in both 2021 and 2022. His expertise ranges from brand and sales strategy to product strategy and electric mobility, as well as China strategy, AI transformation, and global competition.
Whether the focus is China, artificial intelligence, automotive, brand management, or the future of mobility, Jochen Sengpiehl provides decision-makers with first-hand insights and shows what the new competitive dynamics mean for German and European companies.
Book Jochen Sengpiehl now for your conference, corporate event, or business event.
AI Technology – When AI Becomes the New Operating System
Inside China – What We Can Learn from BYD, Xiaomi & Co.
AI Visibility – When Machines Decide on Brands and Revenue
Two Operating Systems – China and Europe in a New Competition
The China Shock – When Speed Becomes a Competitive Advantage
Understanding China – From Manufacturing Hub to Systemic Competitor
Rethinking Leadership in the AI Era
Vertical Industrial AI – The Key to Germany’s Next Level
Selected References
Volkswagen AG
Global CMO – reporting directly to the Executive Board
Volkswagen Group China
CMO China – 3.5 years based in Beijing
Forbes
Named one of the World’s Top 50 CMOs twice (2021 & 2022)
OMR Podcast
Ranked No. 7 in the 2025 annual podcast charts
Paul Ronzheimer
Podcast guest with a reach of over 500,000
University of St. Gallen & ETH Zurich
Guest lectures, keynotes, and podcast appearances
BDU Bonn
Keynote and podcast appearance
China.Table & CEO.Table
Podcast appearances and contributed articles
The Pioneer, WELT & Alles auf Aktien
Interviews and podcast appearances
RONZHEIMER.
Jetzt beginnt der Job-Schock
Suits & Sneakers
38. China als neues Betriebssystem? Mit Jochen Sengpiehl, ex. CMO Volkswagen, China und Global – The Power Shift Edition
OMR Podcast
China-Knast nach Cannabiskonsum: Jochen Sengpiehl
Dirty Deeds Done Well
1on1 mit Jochen Sengpiehl
Business talk
Interview
Factual presentation
Online lecture
Specialized lecture
Practical relevance
Workshop
29.605
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