Dr. Manfred Hückel

Dr. Manfred Hückel – Leadership, Brand Building & High Performance from Firsthand Experience

Dr. Manfred Hückel is one of the most sought-after keynote speakers for leadership, transformation, and brand management in the German-speaking world. For more than 23 years, he played a decisive role in Red Bull’s international success as Global Head of Marketing & Sales, Chief Commercial Officer, and Board Member. He accompanied the company’s journey from an ambitious start-up to a global cult brand with billions in revenue and thousands of employees worldwide.

Today, Dr. Manfred Hückel inspires companies, executives, and event organizers with clear insights into modern leadership, high-performing teams, and sustainable growth. Whether at leadership events, business conferences, or exclusive executive gatherings, he combines global management experience with inspiring stage presence and strong practical relevance.

Current Keynotes, Projects & Insights

Dr. Manfred Hückel speaks on the defining success factors of modern organizations:

• Leadership with purpose, values, and impact
• Building and sustainably leading high-performance teams
• Brand management and growth from the Red Bull success story
• Successfully driving transformation
• Negotiation techniques for top performance
• Self-leadership, focus, and personal excellence

As an executive coach and sparring partner, he also supports companies and decision-makers through transformation processes.

More Than 25 Years of Experience in Business, Leadership & on Stage

Dr. Manfred Hückel looks back on an exceptional career in international top management. After starting at Procter & Gamble, he joined Red Bull, where he assumed global leadership responsibility for marketing, sales, and corporate development over many years.

Today, he is a university lecturer, entrepreneur, founder of educational initiatives, and coach. His executive education programs at Harvard and Stanford, combined with experience from elite sports and business, make him an outstanding thought leader on performance, discipline, and success.

Why Dr. Manfred Hückel Is the Perfect Choice for Your Event

• Former Red Bull CCO with global top-management experience
• Practical leadership insights from a world-famous brand
• Strategies for growth, teams, and transformation
• Inspiring combination of business, sports, and education
• Authentic stage presence with energy and depth
• Ideal for leadership events, executive summits, and sales conferences

Experience a speaker who makes high performance, leadership, and brand building tangible – with keynote speeches that motivate, inspire, and create lasting impact.