Marcel Hess is a crisis manager and innovator between the emergency services and the corporate world. Dedicated to helping others from an early age, he gained valuable experience as a school paramedic and later as a paramedic, which still shapes him today. During major operations such as the flood disaster in the Ahr valley and the Love Parade in Duisburg, he learned to make clear decisions under enormous pressure and to maintain an overview even in chaotic situations. Being responsible for teams of experts and helpers showed him the indispensable role of precise and coordinated communication. As a team leader, he developed skills that enabled him to master complex situations in a structured and solution-oriented manner. These experiences heightened his awareness of the essential role of team communication and decision management. Parallel to his training as a computer scientist, Marcel Hess realized how valuable the principles of rescue services can be in day-to-day business. With a unique combination of rescue service experience and digital know-how, he brings a fresh perspective to the business world. As the developer of the certified F.R.E.D. (Focus-Reflect-Energize-Deliver) method, Marcel created a system that promotes quick and accurate decision-making - an approach he successfully applies to the challenges of the modern workplace. He brings more than just specialist knowledge to the stage: with authentic stories and practical examples, he shows managers how clear structures and a focused approach become the basis for sustainable success. With his dynamic, practical approach, Marcel Hess inspires companies to use the principles of a paramedic to maintain calm and clarity in day-to-day business.