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Speaker

Michele Fuhs

Your perspective changes your experience!

Michele Fuhs, former BMW executive and XR pioneer, is an international keynote speaker and expert in retail innovation and immersive experiences. His intercultural perspective and analytical sharpness shape his speeches on the future of commerce, brand, and humanity. With his company Circle4x GmbH, he sets new standards for immersive brand experiences through Virtual, Extended, and Mixed Reality solutions. As a culturally informed thought leader with legal expertise, Fuhs offers inspiring insights into the future of commerce and digital experiences. He bridges business, technology, and storytelling and is ideal for innovation events, leadership congresses, and customer experience forums. Book Michele Fuhs for keynotes that move, inspire, and make tomorrow's possibilities tangible today.

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Digitalization, Innovation & Future

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Michele Fuhs
Speaker Michele Fuhs
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Vita

Michele Fuhs – Visionary for Retail Innovation & Immersive Experiences

Michele Fuhs is known for connecting technology, experience, and strategic transformation. As a former BMW manager, XR pioneer, and international keynote speaker, he captivates audiences with his unique background, intercultural perspective, and sharp analysis of the future of retail, brands, and human experience.

International Career: From BMW to Founding Circle4x

His career spans from working at the Treuhand, to BMW's Formula 1 team, and holding global leadership roles in China and Italy, to developing the worldwide “Future Retail – Premium Retail Experience” program at BMW. Today, with his company Circle4x GmbH, Michele Fuhs sets new standards for immersive brand experiences using Virtual, Extended, and Mixed Reality solutions.

Culturally Shaped Thought Leader with Legal Expertise

Born to an Italian mother and a German father, Fuhs gained early international exposure – from the Soviet Union to Egypt. After studying law in Germany and working in Hamburg, Tokyo, and Brussels, he developed a deep understanding of global markets, intercultural communication, and legally grounded strategies within the innovation context.

Why You Should Book Michele Fuhs for Your Event

  • Inspirational insights into the future of retail & digital experiences
  • A unique blend of business, technology & storytelling
  • Ideal for innovation events, leadership conferences & customer experience forums
  • Experienced with top executives & intercultural audiences
  • Keynotes with substance, story & magnetic impact


Looking for a speaker who combines technological vision with human-centered experience thinking – and excites your audience? Then Michele Fuhs is your top choice: Keynotes that move, inspire, and make the future experienceable today.

Topics

‘What do we care about the customer!’ Why it's not enough to be customer-centric

  • Why experiences as the core of our memories are so important for retail 
  • How you can create magnetic emotions 
  • How utilising the three human realities gives you the edge in retail


Retail experiences in the digital age

  • Homus digitalis! Why this species still wants a physical experience.
  • Virtual reality (VR) and augmented reality (AR): Possible applications in retail, such as how virtual fitting rooms or product visualisations work.
  • Artificial intelligence (AI): AI-based recommendation systems, chatbots for customer service and automated processes
  • Internet of Things (IoT): Connected devices and smart shelves to optimise inventory management


VR - XR - Metaverse: Bullshit or reality?

  • Are we physical, digital or virtual?
  • The metaverse - brave new world?
  • The virtual world as an extension of our perception - best practice

 

New Work and New Learning: Is our working world drifting away?

  • ChatGPT, VR, XR and the influence and possibilities of new technologies 
  • Drivers and challenges - squaring the circle
  • Understanding and getting to know virtual realities

 

References & Press

‘Michele was a speaker at www.Dialogkonferansen.com in August 2017 - the largest conference in Scandinavia on CX, CRM and digital marketing. He did an excellent job presenting how BMW works with retail strategy and execution and showed a deep knowledge in this area. Attendees rated his presentation as one of the best out of all 58 speakers at the conference. Michele's presentation style is warm, credible and personal, and the content was very trustworthy and gave us a clear and positive picture of a famous brand.’ 
Arild Horsberg, CEO at Netlife DIALOG

 

 

‘Michele quickly won over the room as a speaker at VRevolution in NYC last December. Speaking on the potential of VR and AR to transform the retail experience in the automotive industry, Michele demonstrated both deep knowledge and a keen sense of humour. He also responded quickly to all enquiries and came to the event well prepared. If you are looking for a speaker to talk about the automotive industry or retail strategies, you couldn't find a better one than Michele.’ 
Marni Edelhart, Senior Director, Business Innovation Portfolio

 

‘Michele was an absolute pleasure to work with. Not only did he bring incredible content and deliver it in a way that really engaged the audience, but he is very professional, personable and experienced throughout the entire process. I was also very impressed with how quickly Michele was able to think with an informative and charming discussion on stage alongside Andreas Weigend, former Chief Scientist at Amazon. I highly recommend Michele for any type of corporate event.’ 
Samantha Young, Conference Director, TERRAPINN Australia

 

‘Michele made a tremendous contribution to the success of our 5th eCommerce Summit!
His presentation was insightful, engaging and the audience was absolutely mesmerised! Michele was a great pleasure to work with. He was very co-operative, approachable and pleasant to work with. We would recommend Michele to any event organiser looking to enhance their programme!’ 
Organe Bar, Conference Manager, Media Conferences

 

‘Michele captivated the audience at salz21 with his charismatic presence and in-depth expertise. His ability to present complex topics in an understandable and captivating way left a lasting impression. 
His words acted as a catalyst for positive change and left a lasting impression of opening up to new technologies.’ 
Christian Wenninger, Head of Exhibitions Messezentrum Salzburg GmbH 

 

‘Michele Fuhs surprises his audience not only with captivating presentations, but also with innovative approaches to getting his message across. Instead of limiting himself to traditional presentation methods, he went a step further during the corona period to ensure that his audience could experience the full impact of virtual reality. .... This creative approach not only emphasises the speaker's innovation, but also his commitment to immersive and effective communication. His presentation was not only informative but also inspiring and left a lasting impression on all attendees. For anyone looking for a speaker who not only imparts knowledge but also finds new ways to get their message across, I can highly recommend this expert in the field of virtual reality. He is not only an expert in his field, but also a visionary who is shaping the future of communication.’ 
Ingrid Jansen, Head of District Association, Der Mittelstand. BVMW e.V.

Publications

Cover: Speaking Spaces

Speaking Spaces

ISBN : 978-3866413436

Amazon: Speaking Spaces

Podcasts

Podcast: Michele Fuhs - #80  Business Impact mit virtual reality (VR)

Digital4Leaders - Der Bildungspodcast für Führungskräfte

#80 Business Impact mit virtual reality (VR)

Blog

Retail experience in XD? 😳 Yes, XD!

Retail experience in XD? 😳 Yes, XD!

Brick-and-mortar retail offers a unique multisensory experience through XD - Extended Dimensions, engaging all senses for a memorable shopping journey. Storytelling, sensory activation, scent branding, and well-trained employees play key roles in creating emotional connections with customers.

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Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Internet/WiFi
Internet/WiFi
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook
Equipment: Special room requirements (by agreement)
Special room requirements (by agreement)