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Michele Fuhs is known for connecting technology, experience, and strategic transformation. As a former BMW manager, XR pioneer, and international keynote speaker, he captivates audiences with his unique background, intercultural perspective, and sharp analysis of the future of retail, brands, and human experience.
His career spans from working at the Treuhand, to BMW's Formula 1 team, and holding global leadership roles in China and Italy, to developing the worldwide “Future Retail – Premium Retail Experience” program at BMW. Today, with his company Circle4x GmbH, Michele Fuhs sets new standards for immersive brand experiences using Virtual, Extended, and Mixed Reality solutions.
Born to an Italian mother and a German father, Fuhs gained early international exposure – from the Soviet Union to Egypt. After studying law in Germany and working in Hamburg, Tokyo, and Brussels, he developed a deep understanding of global markets, intercultural communication, and legally grounded strategies within the innovation context.
Looking for a speaker who combines technological vision with human-centered experience thinking – and excites your audience? Then Michele Fuhs is your top choice: Keynotes that move, inspire, and make the future experienceable today.
‘What do we care about the customer!’ Why it's not enough to be customer-centric
Retail experiences in the digital age
VR - XR - Metaverse: Bullshit or reality?
New Work and New Learning: Is our working world drifting away?
‘Michele was a speaker at www.Dialogkonferansen.com in August 2017 - the largest conference in Scandinavia on CX, CRM and digital marketing. He did an excellent job presenting how BMW works with retail strategy and execution and showed a deep knowledge in this area. Attendees rated his presentation as one of the best out of all 58 speakers at the conference. Michele's presentation style is warm, credible and personal, and the content was very trustworthy and gave us a clear and positive picture of a famous brand.’
Arild Horsberg, CEO at Netlife DIALOG
‘Michele quickly won over the room as a speaker at VRevolution in NYC last December. Speaking on the potential of VR and AR to transform the retail experience in the automotive industry, Michele demonstrated both deep knowledge and a keen sense of humour. He also responded quickly to all enquiries and came to the event well prepared. If you are looking for a speaker to talk about the automotive industry or retail strategies, you couldn't find a better one than Michele.’
Marni Edelhart, Senior Director, Business Innovation Portfolio
‘Michele was an absolute pleasure to work with. Not only did he bring incredible content and deliver it in a way that really engaged the audience, but he is very professional, personable and experienced throughout the entire process. I was also very impressed with how quickly Michele was able to think with an informative and charming discussion on stage alongside Andreas Weigend, former Chief Scientist at Amazon. I highly recommend Michele for any type of corporate event.’
Samantha Young, Conference Director, TERRAPINN Australia
‘Michele made a tremendous contribution to the success of our 5th eCommerce Summit!
His presentation was insightful, engaging and the audience was absolutely mesmerised! Michele was a great pleasure to work with. He was very co-operative, approachable and pleasant to work with. We would recommend Michele to any event organiser looking to enhance their programme!’
Organe Bar, Conference Manager, Media Conferences
‘Michele captivated the audience at salz21 with his charismatic presence and in-depth expertise. His ability to present complex topics in an understandable and captivating way left a lasting impression.
His words acted as a catalyst for positive change and left a lasting impression of opening up to new technologies.’
Christian Wenninger, Head of Exhibitions Messezentrum Salzburg GmbH
‘Michele Fuhs surprises his audience not only with captivating presentations, but also with innovative approaches to getting his message across. Instead of limiting himself to traditional presentation methods, he went a step further during the corona period to ensure that his audience could experience the full impact of virtual reality. .... This creative approach not only emphasises the speaker's innovation, but also his commitment to immersive and effective communication. His presentation was not only informative but also inspiring and left a lasting impression on all attendees. For anyone looking for a speaker who not only imparts knowledge but also finds new ways to get their message across, I can highly recommend this expert in the field of virtual reality. He is not only an expert in his field, but also a visionary who is shaping the future of communication.’
Ingrid Jansen, Head of District Association, Der Mittelstand. BVMW e.V.
Digital4Leaders - Der Bildungspodcast für Führungskräfte
#80 Business Impact mit virtual reality (VR)
Brick-and-mortar retail offers a unique multisensory experience through XD - Extended Dimensions, engaging all senses for a memorable shopping journey. Storytelling, sensory activation, scent branding, and well-trained employees play key roles in creating emotional connections with customers.
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