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The diagnosis: the business world is suffering from deserts of facts
Mimi Baumgart is one of the new, fresh voices in business storytelling. As a long-time trainer, product and business development manager at Miele & Cie. KG, she knows exactly how to present technical content in a way that not only gets understood, but excites people. She shows teams in companies how communicative transformation succeeds. Away from “deserts of facts” and inefficient meetings. Toward messages that truly land.
Mimi knows the reality of the open-plan office: great ideas often die a quiet death between bullet points and Excel spreadsheets. Her approach is radically honest: anyone who wants to move people, sell products, or lead teams must not be boring. For her, storytelling is not a “soft discipline,” but the sharpest weapon in the battle for attention.
The expertise: technology, people & pop culture
Mimi knows what it’s like when technology, people, and attitude must merge into one on stage – for example, in the operational and creative development of international product launches. But her methods are not a standard seminar dressed in business clothing. As a self-confessed “nerd,” she combines business topics with analogies from real life: from the supermarket checkout to the madness of everyday parenting to pop culture. Because that’s exactly where the stories are created that stick – not in Excel spreadsheets.
The mission: courage instead of “we’ve always done it this way”
Mimi Baumgart helps SMEs, project teams, and leaders completely transform their “presentation game.” For her, it’s not about polished rhetoric, but about edges, character, and personality. A topic especially close to her heart is female empowerment for women 40+. She inspires women not to close the book in midlife but to write their story now more than ever. Loud, visible, and self-determined.
Why book Mimi Baumgart?
Straight-talk guarantee:
No standard clichés, but “kick-ass” impulses against PowerPoint coma.
20 years of practical DNA:
Knows corporate structures, sales pressure, and change processes from her own experience.
Brain & heart:
Combines neuroscientific facts with emotional storytelling.
Entertainment value:
Uses examples everyone understands. Because the brain wants to be entertained even in meetings.
Storytelling that has impact – communication with goosebump factor
Presentations with personality – stage instead of projector babysitting
Communication in transition – meetings that make sense
Courage to be visible – female empowerment 40+
“I took part in a storytelling workshop with Mimi Baumgart and it was an absolute enrichment! Her ability to turn complex content into captivating stories has changed my view of business storytelling.”
Birgit Lukas / Interior Designer
“We had Mimi Baumgart as our guest last week and I can only confirm it: no magic tricks, yet highly effective. An absolutely valuable session.”
Martin Kastner / Director R&D Innovation
“Competence meets eloquence.”
Jingsi Lichtenberg / Keynote speaker, moderator, speaker coach
“Captivating, entertaining, convincing”
“Straight to the point and inspiring”
“Great hook. Good story. Cool person”
Excerpts from the comments on JoinMe “Von wegen Muddi”
“Mimi impresses with short, crisp Lunch & Learn sessions full of value. Her content is practical, inspiring, and immediately applicable in everyday professional life. She explains complex topics clearly and motivatingly – ideal for anyone who wants a lot of input with big impact in a short time. Absolutely recommended!”
Isabelle Stamm
Workshop
Impulses and motivation
Infotainment
Audience interaction
Online lecture
Specialized lecture
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