Speaker

Peter Oberndorfer

Those who shy away from pushing themselves to the limit will never make it onto the podium.

Peter Oberndorfer is a keynote speaker and presenter with roots in motorsport, the media world, and industry. As a communications expert with management experience at Audi and in the DTM, he brings clarity to every stage—whether for board members, change processes, or leadership events. His presentations combine calculated risk, decisiveness, and pace with depth and relevance. Ideal for companies looking for impact rather than empty words. Book Peter Oberndorfer – for inspiration that moves people.

Rates

Vita

Peter Oberndorfer – Speaker, Moderator and Expert for Automotive, Mobility Transformation and Motorsport

When you book Peter Oberndorfer, you engage a speaker who translates high performance from motorsport, media and business into powerful impulses for your organization. As an experienced moderator and expert in communication, leadership and decision-making, he captivates audiences with a rare combination of depth, speed and hands-on experience.

Oberndorfer knows business at the edge of performance – as a DTM racing driver, leading automotive journalist, Director of Communications at Audi and advisor to premium brands. Whether on stage, in board meetings or at international events, he understands how communication creates impact, how decisions succeed under pressure, and what it takes to stay competitive. His insights resonate with executives as well as agile teams seeking clarity and direction.

As an entrepreneur and speaker, Peter Oberndorfer addresses calculated risk, real performance and effective communication. His keynotes and moderations combine facts with attitude, experience with perspective – ideal for strategy meetings, change initiatives and leadership events.

Why Peter Oberndorfer is the right choice for your B2B event:

Inspiring keynotes focused on mobility transformation, motorsport, communication, leadership and performance
Real-world decision logic from DTM racing, vehicle testing and engineering within the Audi and VW Group
Precise moderation of complex topics – from technology to leadership
Strong practical relevance and deep connection with management-level audiences
Emotional impact through authentic experiences and compelling storytelling
No theory – proven principles from high-performance environments
Clear transfer to strategy, transformation, technology and investment decisions

Book Peter Oberndorfer – for keynotes and moderations that create impact and stay memorable.

Topics

Communication Motor Sports Mobility Hosting Decision-making High Performance Leadership Autonomous Driving Innovation Sports Teamwork

Future of the Automotive Industry
How to make the right decisions in times of mobility transformation

What happens when customer needs are ignored – and the consequences for manufacturers and brands
How to save time, money and manpower – through the right analyses and the courage to face uncomfortable truths
How to set priorities in the mobility transition instead of chasing every trend
How to align technology, market demands and economic viability to make future-ready decisions

Autonomous, Electric, Inevitable?
How to keep orientation in the mobility transition

How to critically assess myths and trends around electromobility, autonomous driving and related technologies
How electromobility becomes a competitive advantage rather than a cost driver
How to evaluate technological options and make sustainable, future-proof decisions

Electromobility Beyond Ideology
How electromobility wins people over

What truly drives people when it comes to electromobility – and how trust, acceptance and demand are created
When electromobility makes economic sense – and which customer groups benefit
Driving electric: when it really helps the environment – and when it doesn’t

High-Performance Mindset
What teams can learn from motorsport

Deciding clearly instead of hesitating: how teams take responsibility and stay operational under pressure
Teamwork before ego: how clear roles, trust and timing turn individuals into high-performing teams
Learning at speed: how feedback, a strong error culture and continuous adaptation sustainably increase performance

Driving at the Limit
How to make bolder decisions while leading safely

How principles from motorsport, vehicle development and engineering translate into strategy, processes and leadership
How to make fast, well-founded decisions under pressure and take your team along
How to combine data, experience and intuition to make decisions robust and actionable
How to accelerate decisions by calculating risk instead of blocking progress
How to process setbacks, recognize new opportunities and act on them

From 0 to 100 Faster

How to convince real decision-makers with attitude and structure

How to convince top decision-makers in a very short time – with structure, clarity and relevance
How to turn uncomfortable analyses into door openers for trust and change
How strategic personal branding ensures you are noticed before you even speak

References & Press

Career milestones:

1983–1985: Editor at AUTO ZEITUNG and the motorcycle magazine Reisen & Sport
1985–1987: Head of driving and safety trainings for HB Cigarettes and AUTO ZEITUNG, alongside work as a freelance journalist and racing driver
1988–1991: Works driver for BMW Alpina and Opel in the DTM
1991: Founded speedwork GmbH (event organization, hospitality, driver trainings)
1995–1998: Editor-in-Chief for vehicle tests at AUTO ZEITUNG
1999: Freelance automotive journalist for various daily newspapers and trade magazines
2000–2002: Editor-in-Chief for vehicle tests at AUTO BILD and TV host of an automotive magazine
2003–2020: AUDI AG – including roles as

Director Global Communications for Product, Technology, and Motorsport
Head of Benchmarking & Media Analysis in R&D
Interim Head of Global Product Communications Lamborghini
Head of Global Product and Technology Communications (Audi, Lamborghini, Seat)

2021–2022: Series management DTM Classic on behalf of Gerhard Berger

Motorsport achievements:

Overall victory at the 24-hour race Nürburgring
Podium finishes and top-ten results in the DTM
Vice Champion in the Porsche 944 Turbo Cup
Multiple class victories in the Nürburgring Endurance Series
Participation in the 24 Hours of Le Mans
Success in historic motorsport with numerous class wins