Raho J. Bornhorst

Conversations change everything

Raho J. Bornhorst is an experienced speaker, success coach, and mentor with over 30 years of expertise in sales, personal development, and coaching. As a key figure in the success scene, he combines psychological know-how with spiritual clarity and entrepreneurial implementation power. With his "Inner-Chi-Coaching," the "ABC Questions," and the "5-Step Method," he shows how sales and leadership conversations can succeed with trust and genuine connection. His practical methods not only transform conversations but entire sales cultures. Book Raho J. Bornhorst for inspiring keynotes that rethink sales processes and take your team to a new level.

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Personality, Success & Motivation

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Vita

Raho J. Bornhorst – Confident Sales with System, Substance & Soul

Raho J. Bornhorst is a renowned speaker, success coach, and mentor with over 30 years of experience in sales, personal development, and coaching. A defining figure in the German-speaking success scene, he blends psychological expertise with spiritual clarity and hands-on business acumen.

 

Guiding Conversations Through Trust – Not Pressure

As the creator of “Inner-Chi Coaching,” the “ABC Questions,” and the “5-Step Method,” Raho J. Bornhorst shows how to lead sales and leadership conversations with empathy, confidence, and real connection. His tools are practical, easy to apply—and they don’t just improve conversations, they transform entire sales cultures.

From Publishing Powerhouse to Spiritual Sales Coach

After a successful career as a publisher and over 100 certifications in personal development, Raho took a seven-year sabbatical abroad. Today, he brings together the best of both worlds: measurable sales success and deep inner strength. Whether in coaching, training, or on stage—his impact is profound, entertaining, and lasting.

 

Why You Should Book Raho J. Bornhorst for Your Event

  • 30+ years of experience in sales, training & personal development
  • Trusted coach to major sales organizations—alongside icons like Brian Tracy
  • Developer of sustainable conversation techniques for leadership & sales
  • Speaker with insight, humor & immediately actionable strategies
  • Ideal for sales kick-offs, leadership trainings, sales conferences & coaching events

Book Raho J. Bornhorst Now
Looking for a speaker who redefines sales, strengthens self-confidence, and elevates your team? Raho J. Bornhorst is your top choice: keynotes with clarity, charisma—and a guaranteed trust effect.

Topics

“Conversations change everything” – Confident business awareness

  • 'A – Starting position: You need to know where you really stand! Your clarity in the status quo determines how you get off to the right start
  • B – Destination: Your clarity of purpose determines how effectively you take the key steps to success
  • C – Your challenge: The right way to deal with obstacles, the ONE crucial skill that will make you a winner
    Changing self-talk: Breakthrough and real transformation 

 

“Conversations change everything” - Real security for sales professionals

  • The path to the next level: How genuine self-awareness builds trust particularly quickly
  • Ideal new contacts: How an individual “energy set” always brings you the right contacts
  • Closing security: ABC questions and the 5-step method for sales success without objections
  • Self-confidence: How confidence in your dealings with others guarantees satisfaction and success for both customer and consultant 

 

“Conversations change everything” - Leadership communication

  • Communication for leaders: How three simple ABC questions lead to high performance in every team
  • Determined leadership: No warrior can only ever fight! How the right inner attitude leads to the best results
  • Reality check for leaders: Fact check and the optimal inner attitude as a foundation for empathy and results orientation 

References & Press

Excerpt of company references: 
Ascent, AVON, AWD, BMW, CHANEL, DKV, ForeverLiving, LifePlus, Lufthansa, Swiss, VW, and many more.

 

“Raho Bornhorst is one of the best coaches in the world!” 
Co-author Brian Tracy, world bestseller

 

“Brilliant seminars, clarity and leadership. We have increased team spirit and doubled sales!” 
Nicole Finley, entrepreneur

 

“Raho Bornhorst has made me strong inside: six figures tripled in 12 months!” 
Fares Chahrour, financial services provider

 

“Raho's seminars are top class! I have learned to ask the right questions at all times and to advise very successfully.” 

Anette F., ICC Coach

 

“Raho leads people to their goal. My result: Strong entrepreneurial awareness and a significant increase in sales!”
Siranus von Staden, Executive Coach

 

“Raho leads people to their goal. My result: Strong entrepreneurial awareness and a significant increase in sales!” 
Sven S. von Staden, Executive Coach

 

“Raho's clarity takes you from talking to doing. Full power with an open heart. Super effective.” 
Elena Karvouniaris, osteopath

 

“I made a huge leap in mentoring with Raho. After two months, I've already achieved my previous year's turnover! 
Ulrich Duprée, bestselling author

 

“The great enthusiasm stems... “The great enthusiasm is certainly not only due to the absolutely understandable technical content, but especially to the wonderful energy of lightness, the joy of life and authenticity.”
Michael Holz

 

“Not a day goes by that I don't think about this course. Everyone leaves the course in a brighter light. Thank you so much!”

Sandra Schmid

 

“I am suddenly totally confident in dealing with other people I realize how much clarity comes into my life and what the reactions of my fellow human beings are like.”
Rebecca Bernshausen

Publications

Cover: Küss den Frosch!

Küss den Frosch!

ISBN : 978-3-89901-754-0

12.77 €

Amazon: Küss den Frosch!
Cover: Neustart! Selbstbewusst beruflich neu anfangen

Neustart! Selbstbewusst beruflich neu anfangen

ISBN : 978-3958830561

8.75 €

Amazon: Neustart! Selbstbewusst beruflich neu anfangen

Presentation types