Speaker

Steffen Baermann

KLARTEXT – Courage. Direction. Change.

Steffen Baermann speaks KLARTEXT. He doesn’t step on stage to please – he’s there to make an impact. From call centers to the boardroom, he’s lived every side of sales and leadership over 35 years – carrying responsibility for nine-figure revenues. He understands both worlds: the people on the ground and the leaders steering the course. AI. Crisis. Complexity. The pressure to change has never been greater. But transformation doesn’t start somewhere out there – it starts with each of us. Not through wishful thinking, but through action. Between knowing what to do and actually doing it lies a gap. Steffen Baermann closes that gap. With a systemic view of organizations, customers, and technology, he turns strategy into concrete steps – and shows how change takes hold in everyday life. At universities and executive programs, he teaches how transformation succeeds on every level – where real-world practice meets vision. His keynotes aren’t lectures. They’re wake-up calls: direct, provocative, and built for progress. They spark courage – to challenge habits, to try what’s new, and to take responsibility. Because change demands clarity, courage, and the first step.

Rates

Vita

Steffen Baermann – Courage. Paths. Change.

Steffen Baermann embodies it – drawn from two worlds that couldn’t be more different yet have always run in parallel.
For more than 35 years, he has shaped sales, marketing, and service – from call center agent to top management, from mid-sized companies to global corporations.
He has been responsible for nine-digit revenues, built sales organizations from the ground up, implemented global CRM systems, and led large-scale automation projects.

His track record includes Henkel, Jacobs, Hakle, Dell, and Cisco. The red thread through it all: transformation – structural, technological, and cultural.

But Steffen is far more than a sales architect. Alongside his business career, he has always been part of creative subcultures.
As an event organizer, he built one of the largest after-hour clubs in Germany’s Ruhr region – at a time when Berlin’s famous Berghain didn’t even exist.

For years, he created events that drew thousands of people and filled sold-out venues. He launched artistic projects, produced independent films, and used technology early as a tool for creativity and energy.

He’s always stayed ahead of his time.
In 2023, together with tech influencer Florian Hübner (“Herr Tech”), he developed an AI Sales Masterclass and joined the teaching team soon after. This second world was never a side project – it ran in parallel, shaping his perspective to this day.

It gives him distance, courage, and the ability to think beyond industries and mental borders.
For him, diversity is not a risk – it’s a strength. Because anyone who wants to drive transformation needs to understand more than just the business world.

Today, Steffen shares this experience – as an author, keynote speaker, and catalyst for change. He shows how transformation succeeds: strategically sound, clearly communicated, and executed with precision. His keynotes are both wake-up call and toolbox – they challenge, inspire, and show tangible ways forward.

Why Steffen Baermann is the ideal choice for your business event:
• He brings strategic depth and operational experience from over three decades in international sales and transformation.
• He knows the real world of sales – pressure, change, resistance – and turns it into momentum.
• His keynotes are pure KLARTEXT: direct, vivid, and packed with tools that work.
• He bridges business logic and creativity, inspiring people to embrace change – with mind, heart, and conviction.

Steffen encourages people to stay true to themselves – and still succeed.
Because success isn’t an either-or. Change needs courage, direction, transformation – and above all, the first step.

Topics

Artificial intelligence (AI) Transformation Leadership Change Courage

From Thinking to Doing – How to Unlock Mental Barriers and Enable Real Change

Why our brain interprets change as a threat – and how to rewire that pattern
The three biggest mental traps in transformation – and how to avoid them
Neuro-tools for everyday life: How to program your thinking for progress

Human + Machine = Future – Why AI Only Replaces Those Who Stand Still

From fear to action: How to use AI to multiply your strengths instead of suppressing them
What remains when AI takes over? The human skills that define the future
New roles, new relevance: How to position yourself as an indispensable shaper in the age
of AI

Sales Leadership in the Age of AI – When Experience Is No Longer Enough

From leader to future force: How to guide your team through the AI transformation
New rules in sales: Why empathy, tech competence, and data literacy now belong together
AI is fundamentally changing customer behavior – those who master the new rules and
prepare their teams will win in digital sales

Strategy Is Nothing Without Momentum – How to Take Action and Stay in Motion

From idea to impact: Why execution isn’t a project, but a leadership discipline
Decision gridlock and priority chaos? How to overcome the invisible brakes of daily business
Implementation needs energy: How to sustain motivation, speed, and accountability over time

References & Press

SALES ACCELERATION WORKSHOP
"Today’s session was one of the best and most concrete workshops I’ve ever attended!
Steffen is the X factor. The guy is fantastic. Compliments also to the team. We’re waiting for the offer.”
Head of Business, Investment Company

SALES MANAGEMENT CLASS
"Dear Steffen Baermann, thank you for the best sales class I have participated in so far.
It was a great experience – full of new insights and A-HA moments for all of us.”
Executive Consultant, Serbia

"Excellent professor – highly knowledgeable, knows how to engage people, and delivers with
outstanding structure.”
Participant, Executive MBA Program

Customer Satisfaction: 4.77 out of 5
anonymous student survey, 2025

SALES & AI
"Honestly – this is gold. No one connects AI and sales the way Steffen does. Experience, unconventional thinking, and his unique background make his sessions incredibly powerful.” Florian Hübner, aka Herr Tech