Viktor Schoner

Managing a wild troupe - what companies can learn from an opera company

An opera house is a cosmos full of individualists: stars, technicians, musicians, administration - 1400 people from over 35 nations work towards an all-important premiere. How do you manage to shape this diversity into a perfectly coordinated ensemble?

• How to unite different talents into a harmonious synthesis of the arts - leadership means turning virtuoso soloists into an orchestra that stays in time.
• How to master complexity with staging techniques - Whether it's a grand opera or a major project, success is achieved when all trades work together.
• How to use emotions as a management tool - The best conductors don't lead with orders, but with inspiration - a principle that also works in companies.

Change - Only those who look to the future can write history
Every production is a balancing act between tradition and innovation.Opera houses preserve centuries-old masterpieces, but without constant renewal they would lose their audience. Companies face the same challenge: how do you stay relevant without losing your identity?

• How to preserve tradition without losing touch with the future - success stories from the world of opera for companies in transformation processes.
• How to overcome resistance and establish change as an opportunity - leadership communication to take employees and teams on the journey of change.
• How to emotionally charge your brand and inspire customers - use the power of storytelling to build lasting relationships.

From Maria Callas, Pavarotti to Lady Gaga - how to captivate your audience with unique experiences
Opera is pure emotion - great feelings, perfectly staged, with goosebump moments that stay with you. 
This is exactly what makes the difference between a brand that inspires and one that is overlooked.How do you manage to captivate your audience - whether customers, teams or business partners?

• How to exceed expectations and surprise your customers again and again - Every performance must be unique and companies must deliver the extraordinary.
• How to generate loyalty and enthusiasm with the right dramaturgy - Whether it's an opera house or a brand: only those who tell a captivating story will retain their audience in the long term.
• How to reach new target groups through bold staging - If opera and pop music can merge, then even traditional companies can open up new markets.