Marketing & Brand Communication: Identifying Customer Needs, Shaping Markets

Marketing Is More Than Advertising – It’s Thinking in Terms of Needs

Marketing is one of the central pillars of business success. It starts with needs analysis, extends through branding and communication, and culminates in a concrete sales strategy – both online and offline. Whether event marketing, public relations, social media, customer service, or influencer campaigns:

Marketing meets people where they feel a need – and offers a solution.

Hitting the Right Needs – Sometimes with a Simple Sentence

Marketing often means saying the right thing at the right time. That could be a discount code or a friendly message like “Get home safely!” – right as someone leaves a store.

No matter the form: the goal is to identify real customer needs and fulfill them emotionally.

Topics Covered by Our Marketing Experts

Our top speakers share current trends, effective strategies, and inspiring real-world examples from every corner of modern marketing:

• Branding & brand identity
• Referral marketing & experiential marketing
• Digital transformation in marketing
• Sales motivation & consumer psychology
• Influencer marketing & viral campaigns
• Content marketing vs. fake news
• “WE” brands & emotional brand building
• Heartfelt brands & personal brand management
• Customer delight & enthusiasm strategies
• Customer acquisition & community building
• Price negotiation & closing techniques
• Sales rhetoric & behavioral psychology in sales
• Customer service as a brand experience
• Marketing trends & future scenarios

How to Excite Your Target Audience with Clear Messaging

How can you uncover unconscious customer needs? Which strategies create real brand loyalty? And how do you stay relevant in the digital age?

Our experts provide creative inspiration, proven methods, and real success formulas – tailored to your business.

Book the Right Marketing Speaker Now

Whether it’s for your next marketing conference, strategy meeting, or brand positioning event – with our top speakers, you’ll create real added value and measurable impact.

👉 Request your personal recommendation now – and breathe new life into your marketing strategy.