Lecture 1: The power of decision-making
Every day we make 20.000 decisions. Most of them with lightning speed; brain research proves that. The least of them, on the other hand, are rational and well thought through; the behavioral economy shows that. Benedikt Ahlfeld reveals which three decision traps you should certainly avoid and how you can utilize the findings of brain research.
In our world today, we are all flooded with a never-ending amount of information. In all areas of our lives, we are constantly forced, within the shortest possible time span, to make decisions and to handle tasks. Scientific research and success stories of the whole world show us that there is a basic rule of thumb, which often prove itself as being reliable. Thereby, cost, time and most of all, your nervous system can be saved.
Lecture 2: Are they all #Zombies? Generation Z in the job market
Why do they prefer spending the whole day in front of a screen instead of meeting up with friends? Are they dependable? Get inside the head of Generation Z and understand what makes them tick. Find out how teams are lead, and how you can build up future top-decision-makers. This lecture gives insight on how to recognize the potential of generation Z and how to create incentives, in order to profit from it?
Lecture 3: Neuro-Marketing secrets
The limbic system wins: how you can find out what your customers actually want and how you can sell them the matching product. The latest insights from brain research and limbic marketing make it possible to utilize the power of the subconscious.Why people make irrational decisions and how you can generate more profit with successful neuro-marketing. Find out how you can position products and services in the heads of the target group in such a way that the willingness to buy rises and the price sensitivity is lowered. Are you still selling or are you already reconditioning?
Lecture 4: Overcome the fear of being yourself
The lecture by the same name as the bestseller by Benedikt Ahlfeld. How to free yourself from the social programming, to widen your comfort zone and begin a life according to your standards.