Themen
The customer of the future - in B2C and B2B
understand, surprise, inspire
- Success strategies for marketing and sales in the digital world
- The 11 theses on the digital customer of the future – how to reach and win over digital natives
- Nudging and convenient commerce
– how customers no longer notice that they are buying - Predictive selling – when the right goods are just around the corner
AI megatrend -
Innovations through artificial intelligence
- The time travel of Artificial Intelligence - Development, Status quo, future
- Application fields of AI in marketing and sales for better service and more revenue
- AI use at the customer interface - current AI trends in retail and their revolutionary potential
- Ethical decisions at the frontier of artificial intelligence - does technology determine our fate?
Digital future -
Rethinking success and business models
- How to identify your customers‘ pain points and develop a digital business model from them
- How to become successful as a manufacturer or retailer in digital commerce in B2C and B2B
- How 7 success factors in your industry lead to sustainable growth
- How to find and develop the right talent for the working worlds of the future
Referenzen
Keynote speeches at leading industry events:
- Opening keynote speech at Neocom 2018 in Bonn
- Conference President and Keynote Speaker at the eTail Germany
2019, 2020, 2022 und 2023 in Berlin - Opening keynote speech in Munich at the Retailtech Hub EXPO EXPO DAY 2019 in Munich (MediaMarkt Saturn & Plug and Play)
Awards and networks:
- Top 100 Excellent European Speaker (Handelsblatt 2020).
- Mentor at Henkel X, Mentor at Retailtech Hub
- Award for outstanding teaching
- Member of MÜNCHNER KREIS e. V.
„The findings for our own company and important stimuli to promote digital topics in our own company were groundbreaking. As a practitioner, Professor Stummeyer convinces and inspires the audience!“ Stefan Junker, Board Member and CFO, Erwin Hymer Group SE
„Informative, authentic and at the same time entertaining and inspiring – it was just really good!!“ Martin Wild, Chief Innovation Officer, MediaMarktSaturn Retail Group
„The perfect combination of well-founded competence, practical experience, charm and wit. Professor Stummeyer skilfully illustrates the complex topic of digital commerce in an exciting and tangible way.“ Stefanie Peters, CEO, enable2grow
„Christian Stummeyer won over the plenum with his expertise and passion. His topics move people and stimulate discussion.“ Jan Welsch, Managing Director Sparkassen Kreditpartner GmbH
„His messages have a high level of practical relevance and bearing. The talk was entertaining, with an arc of tension and clear syntheses. Professor Stummeyer presents his material with a lot of dedication, charm and humour.“ Markus Schlitt, CEO, Intelligent Traffic Systems, Siemens Mobility GmbH
Medien
Amazon für Entscheider: Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler
Plattformökonomie im Gesundheitswesen: Health-as-a-Service – Digitale Geschäftsmodelle für bessere Behandlungsqualität und Patient Experience
Videos
Impressionen
Technik
The following technical support is required:
Beamer
The presentation contains sound or film sequences
Der Referent wünscht folgende Art von Mikrofon ab 30 Personen:
Headset
Operating system:
Windows
Apple
The following equipment is required:
speaker's desk
Other:
Presenter to click through
The speaker has the following requirements for the backstage room:
non-carbonated water
0800 7711
9911
00800 7711
9911