Expert Marketplace - David Bosshart - Trends und Entwicklungen erkennen - Portrait
Wirtschaft & Finanzen
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Dr. David Bosshart, CEO of the GDI Gottlieb Duttweiler Institute for economic and social studies, Rüschlikon/Zurich. The GDI is an independent European think tank, founded by European retail pioneer Gottlieb Duttweiler (1888- 1962). The institute specializes in trend research, retail, economic and social issues. It also offers strategic workshops, lectures, and conferences like the International Retail Summit (64th edition in 2014), the European Foodservice Summit (15th edition in 2014) and the European Trend Day (10th edition in 2014). The main topics are: changes in consumption patterns and behavior, innovation in retailing and the service industry. The Gottlieb Duttweiler Prize is SwitzerlandÂ’s most prestigious award for outstanding personalities, dedicated only every couple of years (1989 Václav Havel, 2004 Joschka Fischer, 2008 Kofi Annan, 2011 Jimmy Wales, 2015 Sir Tim Berners-Lee). Following high school and a business education, Bosshart capped his studies with a Ph.d. from the University of Zurich in philosophy and political theory. He has been involved in communications and marketing consulting, in retailing and in scientific research. 1991–1996 head of department of consumer research and social change at the GDI. 1997–1999 head of strategic development and director of the cultural and social section of the Federation of Migros Cooperatives (the famous culture percentage). Bosshart has been in his current position since 1999. David Bosshart is the author of numerous publications and a speaker at international events in Europe, America and Asia. His expertise is focused on consumption and retailing, management, social change, and political philosophy. He is currently lecturing on the topics below. Press review (selection): Time Magazine, Business Week, Wall Street Journal, Financial Times, WirtschaftsWoche, Neue Zürcher Zeitung, Frankfurter Allgemeine, Standard, Der Spiegel, Focus, Stern, Playboy, Greenpeace Magazin, Hürriyet, Het Financieele Dagblad, Standard, Die Zeit, Manager Magazin, Süddeutsche Zeitung, Die Welt, Le Temps, CNN, BBC, ZDF, ORF, SRF.


Management, Change, Globalization, and Politics
  • Trends and countertrends in business, the economy, and society
  • Globalization: myths and realities, winners and losers
  • Game changers: 10 players who set the new rules in a global world
  • The future of success: how management is going to change
  • How to get smart in an unbalanced world: tips and tricks for better motivation
  • Survival of the fittest – what it really means
  • Soft power vs. hard power. Politics in an interconnected environment
  • Small is beautiful
  • More polarization – how new tensions are changing the economy and society
  • The comeback of the nation state: why globalization does not really work
Technology & Man
  • How the five D's (digitization, demographics, (de)globalization, debt, deflation) will lead to new ways
  • of decision making
  • High tech and high touch: how human needs are going to change
  • Simplexity: making things simpler in a complex world
  • The digital world ahead: the race between humans and machines
  • GDI Gottlieb Duttweiler Institute l 2016 l 2
  • Big data – deep emotions: how Amazon, Google, Apple and Facebook are creating a new eco system for
  • businesses and consumers
  • Digital ageing: how technology can help us to improve our life and age well
  • Smart home und smart living: new dimensions of living better with new technologies
Consumer Trends, Retailing, Brands, and Consumer Behavior
  • The future of consumption: how will we be living tomorrow?
  • The future of shopping: channels, customers, brands
  • New premium, old luxury: Why customers intend to spend more on real added value products and services
  • Statusfaction: the comeback of hierarchies, new status features and how they will distinguish us
  • Authenticity – a new trend establishes/penetrates/takes hold. What it means, what it changes
  • Age of less – getting more with less
  • The future of food: food trends in a globalized supply chain
  • The slower you move, the faster you die: what the acceleration of just about everything means for retail and
  • shopping
  • The emerging global consumer soul: the seducer, the accelerator, the protester, and the believer
  • Food 2025: between science and romance
Society, work and leisure
  • Totally mobile: where do we go?
  • Workstyle: the future of work
  • The future of migration: Between global nomads and sedentary tribes
  • Labor and Capital – how the economy evolves, and where the opportunities and threats lie
  • Demography as our fate: winners and losers
  • Mobility 2025: more mobility, less traffic
  • The future of the male, the future of the female, the future of the family:
  • redesign of the sexes
  • From lifestyle to healthstyle. Changing values of an ageing society
  • Lectures held in German, English or French. Italian on request


Services such as lectures, trend reports and consultations largely for international corporate groups as well as for international associations and small and mid-sized companies involved in retailing and the consumer goods industry, research and science, business schools and universities (selection): Nestlé, Unilever, Ikea, McDonaldÂ’s, Dr. Oetker, Coca Cola, Huhtamaki, Sony, Samsung, IBM, Microsoft, Google, IDS Scheer, Duni, Electrolux, Geberit, Jura, Dornbracht, Zumtobel, FEDIAF, European Pet Food Industry Federation, Intersport, Nike, Lindt&Sprüngli, Barry Callebaut, Krombacher, Heineken, World Beer & Drinks
Forum, Hero, Migros, Metro, Edeka, Rewe, Spar, Markant, Tchibo, HDE (Hauptverband des Deutschen Einzelhandels), Denner, Kaufland, Lorenz Snack-World, Bed & More, Elior, IADS (International Association of
Departments Stores), Obi, PresidentsÂ’ Symposium DSN Retailing, International Egg Commission, ECR-Tag (Efficient Consumer Response D-A-CH), Alphapay, Aduno Group, Allianz, Zurich Financial Services, BTI, Internationale Tourismus Börse, Kuoni, Frankfurter Messe, Executive Summit Anuga, Ogilvy, Saatchi&Saatchi, PwC, KPMG, Ernst&Young, BDO, SAG, SAP, Oracle, Lufthansa, Swiss Intl. Airlines, BlackRock, Deutsche Bank, Swiss RE, Credit Suisse, UBS, Crédit Mutuel, Vontobel, Bank Julius Bär, Schweizerische Kantonalbanken, Valiant
Privatbank, Raiffeisen Banken, RZB Raiffeisen Oesterreich, Oesterreichische Volksbanken, Deutsche Volksbanken, Deutsche Sparkassen, Schweiz Tourismus, Hostec, Verband Schweizerischer Generalunternehmer, Swisscom,
Telekom Austria, Essilor, Siemens, ABB, Bosch, Kone, Burda, Goldbach Media, Radio Day, Condé Nast, SRF, Parador, PostFinance, Deutsche Post, Schüco, Aduno Gruppe, BMW, Audi, Daimler, VW, AGVS, Eon, RWE, WEF, Universität St. Gallen (HSG), BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.), Deutscher
Markenverband, Deutscher Unternehmerverband.


The following equipment is required:


The speaker has the following requirements for the backstage room: