"Increase value instead of lowering price" – this perhaps best sums up Roman Kmenta‘s message
when it comes to the economy and society. As a qualified business economist, he is the expert
when it comes to value-driven pricing and has co-authored several books – the most recent
being "Nicht um jeden Preis" ("Not at Any Price"). Roman Kmenta is a sought-after speaker
and makes a passionate "plea for what is of value in the age of what is cheap" in his speeches
across Europe. Following his corporate career with companies such as Opel and Samsonite,
which took him to half of Europe as a sales and marketing expert and manager, he decided to
pursue an entrepreneurial career. Since then, he has successfully built up several companies.
In his talks, Roman Kmenta entertains his audiences with a humorous firework display of bestpractice
examples. He helps companies and entrepreneurs increase their value and achieve
higher prices and fees.