Expert Marketplace - Prof. Dr. Dirk Zupancic - Portrait
Verkauf, Service & Vertriebssteuerung
Expert Marketplace Flagge Icon Deutsch Expert Marketplace Flagge Icon Englisch
bitte Ort und Zeit eintragen
Professor Dirk Zupancic comes from the school of the prestigious University of St Gallen, where he got his doctorate and qualified as a professor. He is now one of the top teachers in management education. He was a professor and divisional manager in St Gallen and, for 8 years, successfully managed a private business school as managing director and president. Today, he is an independent entrepreneur, and member of a supervisory and advisory board. Dirk Zupancic has a mission: to drive sales! With his talks and seminars, he helps companies achieve customer-oriented solutions and the highest degree of professionalism in marketing and sales, lasting competitive advantages and profitable growth. He is a passionate advocate of performance, professionalism and responsibility in management. His customers include global players as well as SMEs.


Dirk Zupancic stands for topics with substance. Facts and experience
count for him. He adapts his content and methods individually
to his target groups. He addresses top managers and executives
just as successfully as sales people.

Successful corporate growth

  • How to identify the growth drivers for your business
  • How to align your company for growth
  • How to systematically and sustainably bring about growth with
    the right strategy

Sales excellence

  • How to identify the relevant skills for top performance
  • How to optimally develop your sales staff and managers
    Which barriers you have to remove in the process

Digitization in sales

  • What remains when the dust of digitization has settled
  • How to implement the three relevant strategy concepts in the
    sales of the future digitally and personally
  • How to recognize which sales people are shaping the future of

Key Account Management

  • How to deal with your most important customers in the right
    way and remain or become successful.
  • How to optimally support the St. Gallen KAM concept, codeveloped
    by Dirk Zupancic

Further Sales Drive topics gladly on request!


ABB, BASF, Bayer, Bogner, Bombardier Transportation, Clariant AG, E.ON, GEZE, Grundfos, Hilti, Lanxess, Swisscom AG, Thyssen- Krupp, URSA, and many SMEs
What event participants say:
"Brilliant motivational talks."
"His clarity and speed are unparalleled."
"Mr Zupancic really got involved in the industry and adapted his content accordingly. His talk was extremely intelligible, credible and practice-oriented."
"Dirk Zupancic is easy-going and down-to-earth. His talks and the discussions with him have a lot of depth. "
"Scientific insights translated into tricks and tactics for practitioners"
"Clear and honest words that affect and concern the audience."


People, books and events that inspire me:
"I am particularly inspired by encounters with people. Every person is unique and has his or her own views, experiences and stories. In them, you can find the patterns of success in management, marketing and sales. Detecting them is my job as a scientist; harnessing them for others and me is my task as a speaker, consultant and coach.“



Referent Dr. Dirk Zupancic hielt am 1. Dezember 2015 einen Vortrag über "Erfolgreiches Ich-Marketing" im Berufsinformationszentrum Heilbronn.  Prof. Dr. Dirk Zupancic ist im Jahre 2016 an folgenden Terminen Live anzutreffen: 25./26.01.2016 | Euroforum Seminar: “Strategisches Key Account Management”, Stuttgart 08./09.02.2016 | Inhouse-Seminar (Englisch): “Sales Excellence”, Würth, Rorschach, Schweiz 26.02.2016 | Lehre: Kick Off zum Integrationsseminar “Vergütungsmodelle im Vertrieb”, Universität St.Gallen, Schweiz 04.03.2016 | Vortrag: “Die Marke ICH”, Seminar Women in Management, GGS, Heilbronn 07./08.03.2016 | Euroforum-Seminar: “Strategisches Key Account Management”, Hamburg 19.04.2016 | Seminar: Key Account Management, Schranner-Institut, München 25.04.2016 | Seminar “Grundlagen B2B Marketing & Marketingstrategie”, Universität St.Gallen, Schweiz  10.05.2016 | Inhouse-Seminar (Englisch) “Strategic B2B Marketing”, Nairobi, Kenia


The following technical support is required:


The presentation contains sound or film sequences

Der Referent wünscht folgende Art von Mikrofon ab 30 Personen:


Operating system:


The following equipment is required:




The speaker has the following requirements for the backstage room: