Expert Marketplace - Freddie Rutz - Portrait
Marketing, Medien & PR
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Learn how to steer perceptions and be sure to make customers laugh. The trade fair infotainer Freddie Rutz will show you how to attract attention, fill the trade fair stand with visitors and win over customers when you want to sell something to them. You'll learn how to get to your goal faster with the tips and tricks of an entertainer. You'll always be one step ahead: thinking ahead, rather than mulling over the past! In his seminars, Rutz inspires his audience with his vast experience gained in the entertainment industry. In an entertaining way, he imparts his practice-based knowledge of successful sales, the stage presence of speakers and the fruitful participation at a trade fair. Starting his career more than 35 years ago as a dancer in musicals and TV shows, as a choreographer at the Friedrichstadtpalast and later also as a magician at the Wintergarten Varieté in Berlin, Freddie Rutz is an impressive comedy infotainer and presenter at many international trade fairs and events today.


  • How to create a relaxed atmosphere, build trust and win people over by a good start to a conversation 
  • How you can train your personality, stage the sales talk as a "performance" and thus lay the foundation for your success
  • How to use the secrets and techniques of magicians and comedians to amaze your customers and make them laugh
  • How you can make your talk entertaining, captivate your audience and permanently anchor your content in your audience's mind with the laws of comedians,
  • How to develop punchlines in a targeted manner and time them just right
  • How to put your "sunny side" in the true light and develop your stage presence
  • It's not what you say, but how you say it – how you can use audio and video techniques in a media-friendly way, present yourself to the best effect and stir up enthusiasm
LIVE MARKETING – staging, celebrating, fascinating
  • How to make your trade fair appearance an experience, attract attention and draw visitors magnetically to you
  • How to stage your products and generate desire
  • How to approach people, overcome barriers and win customers with witty interaction


"My field service workers are running around with a smile on their face. You've given them the courage to overcome their fears and they're now able to inspire our customers in a relaxed and amusing way!"
Sales Manager, Menarini Pharma "You are our treasure of ideas! Your show was a public magnet! Great working with you! Thanks!"
Henriette Kang, Samsung Head of Events, Korea "You contributed to the success at Gitex 2015 in Dubai. Your cool infotainment show drew many visitors to the stand. Thank you!" Anne Cyprian, Fujitsu – PFU "You accomplished the most difficult task with flying colours. What my fellow staff did at the fair exceeded our expectations. Thanks for your tireless efforts!"
Hilde du Rochez, Event & Communication, Hettich AG "The show was mega! I thank the wonderful artists for their inspired presentation! It was great! We sincerely thank you for your wonderful performance." Bettina Schneider, DPDHL


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The following technical support is required:


The presentation contains sound or film sequences

Der Referent wünscht folgende Art von Mikrofon ab 30 Personen:


Operating system:


The following equipment is required:



The speaker has the following requirements for the backstage room: