Expert Marketplace -  Hartwin Maas - Portrait
Management, Führung & Change
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The futurologist Hartwin Maas understands like no other how to make the possibilities of the future and digitalization understandable for every generation. Due to exceptional achievements, the industrial engineer received scholarships for the Master of International Business in the Netherlands and an MBA course in Malaysia. In both countries he gained several years of professional experience, learned the languages as well as valuable knowledge about culture, country and people. For more than 15 years, Hartwin Maas has been working as a successful consultant for companies across all industries, assisting them in developing their corporate strategy.
He also conducts research in the fields of engineering psychology, generational research and the future topics of sustainability and digitalization. In his lectures and workshops, he succeeds in making the future tangible in a scientifically sound way, and with just the right amount of humor. In addition, he passes on his knowledge as a guest lecturer at various universities.


What makes digitized youth (Generation Alpha, Generation
Z) tick – challenges and potentials

  • Influence of digitization on the different
  • Changes in digital understanding and behavior of the generations
  • Artificial Intelligence (AI), Machine Learning (ML), Deep Learning
    (DL): How will technology influence us in the future?

The role of responsibility in the future

  • The change in our responsibility
  • Sustainability and digitization - a contradiction?
  • Economic success through sustainability

Are you ready for the next step in digitization?

  • Roadmap through digitization: Answers to the most pressing
    most pressing questions
  • Success through digital transformation
  • Advantages and benefits of artificial intelligence
  • Digitization: How competitive is Germany and is the Corona
    crisis a digitization booster?

The digital world through the eyes of a futurologist

  • How will the next generations grow up?
  • What will our everyday life look like in a few years?
  • How will society and technology change in the future?


„How apps are fueling Generation Z‘s smartphone addiction. Expert and futurologist Hartwin Maas clarifies the situation.“ HORIZONT

„Futurologist Hartwin Maas, researches and analyzes the digital transformation and the digital generation.“ WELT

„Futurologist Hartwin Maas explains how the digitized generation is conquering the labor market.“ Wissensmanagement, Springerprofessional

„Thank you for the absolutely informative facts and comparisons in your presentation. You made the differences between the generations even clearer to me than I had experienced them myself in my own body and family life.“ AOK Bayern

  • Airbus S.A.S
  • Audi AG
  • Amazon
  • Bildungswerk der Bayerischen Wirtschaft e.V.
  • Creditrefom
  • Die Johanniter
  • DAA
  • Eckert Schulen
  • Feneberg Lebensmittel GmbH
  • IHK
  • JDV Concept Design Architecture
  • Karlsruher Institut für Technologie (KIT)


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The following technical support is required:



The presentation contains sound or film sequences

Der Referent wünscht folgende Art von Mikrofon ab 30 Personen:

Handheld microphone


Operating system:


The following equipment is required:


- Wasser ohne Kohlensäure