Expert Marketplace - Hermann Wala - Portrait
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Hermann H. Wala is owner of WALA STRATEGY & BRAND CONSULTANTS and is a businessman with passion. The sought-after marketing strategist advises ambitious medium-size companies and large corporations like Gore-Tex, BayWa AG, Kabel Deutschland, Pro7, Sat1 and Gruner & Jahr He acquired his wealth of experience in management positions in market-leading advertising agencies like Saatchi & Saatchi or Ogilvy & Mather. Hermann H. Wala is a brand-positioning strategist and a man from the trade for the trade. Today, he passes on his knowledge in lectures and seminars and is a popular keynote speaker at technical colleges, academies and at congresses. More than 25 years of branding and marketing experience flow into his lectures which are a true horn of plenty filled with inspiration and stimuli. The concept of WE-BRAND is especially important to him which he presents with passion and driven by images and practical examples. His lectures are an absolute highlight and regularly enthrall participants.


WE-BRANDS – What makes a company authentically and unmistakably successful for the long run
  • The 7 Tools needed to create a WE-BRAND and how you can sustainably change your company
  • How the strength of steel forms the powerful brands of tomorrow. 
  • How you can give your brand a face and make a top management concern
My brand – How you can touch, win and move the hearts of customers
  • How you can appeal to all the senses with your brand, evoke emotions and win people over
  • How you can credibly embody your values and become an authentic brand
  • How your customers become fans and thus ambassadors of your brand
Brand of the Heart – how you can turn your brand    into an adventure
  • How you can create, celebrate and emotionally anchor an adventure story for your brand
  • How you can enhance your brand with values and make it perceptive
  • How you can understand and fulfill the dreams and wishes of your customers and become a brand of the heart


“People who keep on learning are better prepared for the future. The event was a great success. His vigour and energy fascinated us.“
Patrick Molck-Ude, Executive Vice President, T-Mobile International AG & Co. KG
“A must for all executives.“ Christian Götsch, Founder and Managing Director, Experteer GmbH
“His lecture was the absolute highlight of our event. Satisfied participants are his trademark.“
Tobias Mai, Sales Manager, Hubert Burda Media
“Hermann Wala is an excellent speaker and entertainer and conveys practical know-how in his captivating lecture.”
Stephan Paetow, Deputy Editor-in-Chief Focus Magazine
“The practice-oriented lecture by positioning expert Hermann Wala puts theoretical knowledge into practice in an impressive and entertaining manner.”
Prof. Dr. Claudius Schikora, Fachhochschule für angewandtes Management
Hermann Wala is an active brand positioning strategist at Focus Online, Marke41 and



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