Expert Marketplace - Lukas-Pierre Bessis - Portrait
Marketing, Medien & PR
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Lukas-Pierre Bessis studied Communication Pedagogy and started to work in the advertising sector after graduating. The top-level creative has won prestigious industry awards both at home and abroad – among others, he has won MoFilm Contest at the Cannes Lions Festival twice and the European Newspaper Award for outstanding design three times. With the Creative Effectiveness Process he developed, he has revolutionised the industry by empowering everyone to develop better ideas – in a shorter time – and with a consistently high level of quality. Since 2013, he has devoted himself to the issue of digital transformation and created ideas to master this challenge. As a "digital evangelist", he supports companies such as Daimler, Robert Bosch, Allianz, and many more. He can regularly be found at innovation and creative congresses and in Silicon Valley where he seeks out worthwhile trends. He is a sought-after speaker at well-known congresses, forums, and universities and inspires his audience with the latest trends and practical tips. Lukas-Pierre Bessis makes you want to change and gives you the courage to explore new avenues.


The future of advertising – from “Marketing to people” to “Marketing for people”
  • How your entire company becomes relevant to your target audience
  • How to trigger a “movement” with your message
  • “How to use neuroscientific findings to analyse, identify and systematically appeal to the emotional motives of your purchaser groups
 To hell with mediocre – today is no time for bad ideas
  • Identify the 6 criteria for successful ideas
  • How to put everything in your company to the test and anchor a sustainable ideas process
  • How to come up with a highly relevant message
  • How to use creative techniques to stage and communicate your message in a way that suits the target group
  • How to measurably increase your business growth with the Creative Effectiveness process
Start a movement – what you can learn from the digital transformation and Silicon Valley
  • How to identify and develop new business areas
  • How, as a problem solver, you can become a partner of your target group and create and place new products
  • How to establish an innovation culture, attract talent and create a fertile environment for creativity
  • How to secure the success of the company in the long term with functional integration
Further topics: Living in beta – The product and service world of the future: marketing trends – Communication today


CONFERENCES/ CONGRESSES/ ASSOCIATIONS ARD-ZDF Medienakademie, DPRG – Deutsche Public Relations Gesellschaft, Operational Excellence Day, OTG Oberschwaben Tourismus Touristiker Tagung, Mercedes-Benz Digital Media Night, Social Media Night Stuttgart, TMBW Tourismus Marketing Baden-Württemberg, Neuromarketing Kongress, CoReach Messe UNIVERSITIES Lazi Akademie Esslingen, University of Hohenheim, University of Stuttgart, State University of Music and Performing Arts, Stuttgart INDUSTRY Robert Bosch, Dinkelacker Brauerei, Herba Chemosan, Hugo Boss, Fujitsu, Kondor Wessels, Lindacher, Mercedes-Benz, Profi AG, SAP, STI Group, Swarovski “I found the workshop very interesting, and can highly recommend it. I have already used your exercises with my colleagues. It made work a lot of fun, and we were all surprised by the impressive results. The “work tool” you told us about has thus already proved its worth in practice.”
Eva Guschlbauer, Co-ordinator Strategic Knowledge Management, HUGO BOSS AG “Highly recommendable! Our team learned about ideas management in the form of a process which can be perfectly applied in practice! The seminar has enabled us to generate our homemade ideas by combining our own expertise with the process!”
Matthias Restle, Head of Marketing Communication, Mercedes-Benz Museum GmbH




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