Expert Marketplace - Norbert Haug - Portrait
Persönlichkeit, Erfolg & Motivation
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For over 22 years, Norbert Haug was head motor sports at Mercedes-Benz. Under his leadership Mercedes, along with its partner teams, won a total of four Formula 1 Drivers and two Constructors world championship titles between 1998 and 2009. In the DTM (German Touring Car Masters), Mercedes triumphed under Norbert Haug's leadership between 1991 and 2012 against well-known factory teams like Audi or BMW in more races than all the competitors put together. Mercedes thus became the most victorious brand of the DTM. Out of 900 races in all the key motor sports categories, Mercedes won over 400 under the leadership of Norbert Haug, of which 80 in Formula 1 and 140 in the DTM. Under the auspices of Norbert Haug, the current Formula 1 Silver Arrow got off the ground which subsequently won the Formula 1 World Championship in 1998 and 1999 with partner McLaren and Mika Häkkinen and in 2008 with Lewis Hamilton. In 2014, a year after Haug's resignation, Mercedes dominated with its Silver Arrow factory team and became two-time World Champion with Lewis Hamilton and Nico Rosenberg. In his talks and interviews, Norbert Haug inspires with his authenticity and passion. He is very skilful at establishing easy to understand analogies between the challenges of motor sports and everyday work.


  • Peak performance in the premium class - behind the scenes of Formula 1 and DMC

    -You can reach the top only if the basis is sound
    -You cannot dictate teamwork
    -Passion is the catalyst for successs

  • The Way to the Top - find your own turboloader

    -Changes are easy only if things get tough
    -Only sports targets create competitive results
    -Only good example creates top results in a team

  • To lead means to lead the way - respect creates success

    -A leader does not need to be able to do everything - but does need to understand everything
    -If you don´t have fun, you will never reach your limit
    -Good examples as a motivational pill


  • Mercedes-Benz AG
  • DaimlerChrysler AG
  • Daimler AG
  • Leiter Motorsport, ab 1999 Vice President


968 Rennen – 439 Siege, davon:
328 Formel- 1-Rennen (Partnerteams McLaren
und Brawn GP, Werksteam ab 2010)

  • 87 Siege 
  • 4 Titelgewinne Formel- 1-Fahrer-WM
  • 2 Titelgewinne Formel- 1-Konstrukteurs-WM
  • 288 DTM- und ITC-Rennen
  • 145 Siege 
  • 9 Titelgewinne Hersteller-Meisterschaft
  • 13 Titelgewinne Team-Meisterschaft
  • 10 Titelgewinne Fahrer-Meisterschaft


Norbert Haug


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