Prof. Wolfgang Henseler

Â“The digital transformation Â– understanding people, developing ideas and solving problemsÂ“

Prof. Wolfgang Henseler

Â“The digital transformation Â– understanding people, developing ideas and solving problemsÂ“

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Prof. Wolfgang Henseler is the founder and Managing Creative Director of SENSORY-MINDS, a design studio for new media and innovative technologies. He also holds a professorship in Digital Media and Master of Creative Directions at Pforzheim University. He is the founder and course director of the Â„Intermedia DesignÂ“ degree programme and teaches in the fields of Â„Digital TransformationÂ“, Â„Design and Innovation ThinkingÂ“, Â„Next Generation Business ModelÂ“ and Â„User ExperienceÂ“. He is an expert in customer- and user-centred 4.0 business solutions and a specialist in media-based brand experiences and design thinking. As a visionary, catalyst and guide on the Â„newÂ“ way of thinking in the digital age, Prof. Henseler inspires and coaches renowned companies. His focus here is on mediating future opportunities and possibilities for enterprises, society and politics. In his lectures, he thrills his audience with a variety of practice-relevant examples, making them positively look forward to the digital future!

Themen

The digital transformation and its impact on the economy, society and our lives

How innovative technologies and smart media are changing our way of thinking
How to recognise the potential of the Â„newÂ“ and use it for your enterprise
How to start your transformation process with the correct method
How to achieve user-centred solutions that bring about competitive advantages with a significant competitive edge, thus ensuring sustainable corporate success

Business Innovation 4.0 Â– how to think in the age of 4.0 in
order to succeed

How to see where you stand
How to develop your companyÂ‘s specific objective image
How to set the right priorities and milestones
How to create an innovative work environment, empoweremployees and actively design the transformation and change with methods.

The 4.0 theme can be explained with examples for each sector (e.g. Pharma 4.0, Energy 4.0, Auto 4.0, Marketing 4.0, etc.)
Big data driven business Â– From product to data-based
business models

How to recognize the value of your data and develop a business model from them

Transformation coaching Â– How to implement your digital strategy step by step

Referenzen

SENSORY-MINDS Established: 2009 Employees: 40 Industry: Internet Area of operations: worldwide USP: people-centred thinking
References:
Adidas, Apple, Commerzbank, dm drugstore, Google, Lufthansa, Mercedes-Benz, RWE, SAP, Volkswagen and many more

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