André Jünger

How to build expert status as an author and become a brand

Rates

Category

Sales, Service & Sales Management

Languages

de
André Jünger
Entrepreneur André Jünger

Vita

André Jünger, business graduate, publisher and entrepreneur with a passion, learned his trade from the ground up. After studying business administration with a focus on organization and marketing at universities in the USA and Germany, he took on responsibility in the family business. Today, he is managing partner of the Jünger media group, which specializes in the production of books and media for education and training. The publishing houses GABAL and JÜNGER, which belong to the media group, form the core of the company's activities. He is also a co-partner of Salzland Druck, based in Stassfurt near Magdeburg, with around 50 employees. He imparts the expert know-how and practical knowledge he has acquired over many years in lectures and business talks. With his authentic and inspiring manner, he knows how to give practical impulses.

Topics

From author to authority

  • How to build up expert status as an author and make a name for yourself
  • How to find and develop your book topic
  • Ghostwriter or write it yourself? - How to find the right path for you
  • Self-publishing - advantages and disadvantages of self-publishing
  • Finding a publisher - what is important and how to prepare for it
  • How to develop the right marketing strategy for your book
  • What you can learn from the rock and pop scene and how to successfully go on tour with your book

 

Publishing today and tomorrow - does the printed book still have a future?

  • How digital media and e-books are changing the publishing world
  • How to adapt to the changing usage behavior of your customers and seize this as an opportunity
  • How to combine classic and digital media in a meaningful way
  • How to align your product world with the new challenges and operate successfully in the new media world
  • How to serve the new sales channels in a target group-oriented manner and reach new customers

References & Press

André Jünger is active on a voluntary basis in numerous associations:

  • For over 28 years he was a member of the board of the Didacta Verband e. V. - Verband der Bildungswirtschaft, where he was responsible for organizing the qualification section of Didacta 
    die Bildungsmesse (the Education Fair)
  • Member of the board of GABAL e. V.
     

Presentation types

  • Factual presentation

  • Practical relevance

  • Business talk

  • Interview

  • Impulses and motivation