The best selection of speakers, trainers, entrepreneurs, and entertainers

Define goals

The first step in finding the right speaker is defining the goal of your event. Only those who know the goal can find a speaker who will achieve it. So, ask yourself what you want to accomplish with your educational event.

• Do you want to motivate or increase brand awareness?
• Is it about customer loyalty, team building, or resolving a specific conflict?
• Do you want to convey your company's image or demonstrate innovation?

Clearly define your goals and then decide how they can best be achieved.

Define your target audience

When selecting the right speaker, it’s crucial that you as the organizer know your target audience. Who should the event reach – your customers or your leadership team?
Internal or external sales staff? External participants and partners, citizens from your region? Is the audience homogeneous or are many different interests to be served? The speaker should understand and meet the audience’s needs.

Choose a format

Once the goal is defined, you must determine the duration and type of the event. Consider whether a one-time keynote is sufficient or whether a series of trainings is needed to achieve the desired effect.
Would a one- or multi-day seminar be suitable, a 90-minute keynote speech, a sales conference, an incentive trip, or an outdoor training? The budget also plays a decisive role here.

Set a budget

A speaker’s fee depends on their level of expertise, their recognition, and especially how well they can engage the audience.
Discuss additional costs like travel expenses or overnight allowances with the speaker. Special rates due to high booking volumes are usually only available through specialized speaker agencies.

Green Deal

Save not only your budget but also the environment – immediately benefit from discounted fees and travel costs! A Green Deal is when an expert is already booked in the area and can accept a second engagement on the same day.

Book an expert

Now choose the speaker or trainer with the greatest expertise in your topic – someone recognized as a top expert in the industry. Use our online portal www.expert-marketplace.com, follow up on recommendations, or contact us directly. Reserve and book your desired expert quickly and easily through Expert Marketplace.

Brief the expert

Clearly define what you expect from the speaker and provide the key information needed for their preparation. Following the motto: “Twice the preparation cuts execution time in half,” the selected speaker should ask detailed questions in advance about your target audience, event goals, corporate goals, and philosophy. You should provide all the necessary information so the speaker can create a tailored program for your audience and act in line with your expectations. That’s what they’re being booked for.

Leverage feedback

After the event, collect feedback from participants about the speaker and gather insights for your next event. Use ProvenExpert – the ideal solution for your review marketing!

Deepen the content

Follow the latest trend: get inspired by a keynote speaker live on stage and then book their online course through the Excellence Academy. This way, you and your employees can deepen what you’ve experienced!