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Andrea Grudda

Science and lifestyle go well together. This explains some social developments.

Andrea Grudda is a renowned strategist, author, and trend manager who has established herself as one of the leading voices in the discussion on character and leadership. With her award-winning book "Character Proof," she emphasizes the importance of attitude, adaptability, and personality in leadership. With over 15 years of consulting experience, she combines scientific approaches with practical insights. As an expert in trend management and future communication, she guides companies through complex change processes and demonstrates how to face change with clarity and foresight. Andrea Grudda is an inspiring speaker, ideal for events on leadership, transformation, and future viability. Book her now for insights that transform, lead, and fascinate.

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Management, Leadership & Change

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Andrea Grudda
Entrepreneur Andrea Grudda
  • Future-Talk mit Andrea Grudda & Erik Händeler

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Vita

The Future Needs Character: Andrea Grudda on Leadership, Change & Impact

Andrea Grudda is a strategist, author, and trend manager—and one of the most compelling voices on the role of character in leadership. With her award-winning book “Character Proof,” she has opened a powerful new chapter in the leadership dialogue: it's not just about skills—it’s about mindset, adaptability, and personality.

Leadership Starts with the Person—Not Just the Position

Leaders often call for change within their teams—but those who don’t question themselves cannot inspire others to follow. Andrea Grudda demonstrates why character is the new leadership competency, and how inner clarity, authenticity, and emotional intelligence define true future-readiness. She blends scientifically grounded theory with hands-on experience from over 15 years in consulting.

Strategist for Transformation & Trends

As an expert in trend management and future communication, she supports organizations across a wide range of industries through complex transformation processes. She identifies early what lies ahead—and what it takes to meet change with clarity and foresight. Her work as a lecturer at several universities and her close collaboration with businesses ensures her knowledge is both applicable and strategically valuable.

Why Andrea Grudda Is the Ideal Speaker for Your Event

  • Author of the award-winning non-fiction book “Character Proof”
  • Strategist & trend manager focused on future-readiness and leadership
  • Inspiring speaker with deep expertise in society, behavior & leadership
  • Bridge-builder between research, business & real transformation
  • Ideal for leadership conferences, transformation forums, HR summits & future-focused events

Book Andrea Grudda now—for insights that transform, inspire, and lead with impact.

Topics

Character proof - what character you should have as a manager

  • Humor, patience, ability to regenerate, generosity and courage
  • Why do we need new character traits?
  • What do I need to do and how should I be?
  • How do I change my organization so that teams are effective and people enjoy working with me?


AI vs. humans - human service & human leading

  • What do we need to be able to do if AI is better than us?
  • What do employees and customers expect from us?
  • How the daily use of end devices is changing the way we interact
  • How can you react quickly and easily to become a strong implementer?
  • AI and ChatGPT, a blessing for those who master them

Future Day - a strategy day for your company

  • Inspiration and new input for you and your team
  • What do you really need to deal with and how do you need to change in order to be fit for the future?

 

References & Press

  • Wirtschaftsförderung Düsseldorf
  • Aston Martin
  • Levis Strauss & Co.
  • MCM
  • IGEDO
  • Dehoga
  • Sportsexcellence
  • INJOY
  • Dorint Hotels
  • Fischer Akademie
  • Stewa Reisen
  • The Barn
  • Vero Moda und Jack & Jones
  • Silk Relations
  • Upstalsboom
  • Internorga
  • L‘Osteria
  • Caviar House & Prunier
  • Alexander Herrmann

 

Publications

Cover: Power Briefing©: Drei Minuten täglich für Ihr Team

Power Briefing©: Drei Minuten täglich für Ihr Team

ISBN : 3875150651

19.90 €

Amazon: Power Briefing©: Drei Minuten täglich für Ihr Team
Cover: Power Briefing für den Modehandel

Power Briefing für den Modehandel

ISBN : 9783866413023

42.00 €

Amazon: Power Briefing für den Modehandel
Cover: Character Proof

Character Proof

ISBN : 978-3000764387

32.00 €

Amazon: Character Proof

Blog

Employer Branding! - Andrea Grudda - Proudly at the Workplace

Employer Branding! - Andrea Grudda - Proudly at the Workplace

The current trend emphasizes individuality among employees and customers, impacting employer branding in the gastronomy sector. To attract and retain young talents, recognition and appreciation are key, along with aligning values and maintaining work-life balance. Employers must focus on social media presence and fostering a positive workplace culture.

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Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Apple notebook
Apple notebook