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Andrea Grudda is a strategist, author, and trend manager—and one of the most compelling voices on the role of character in leadership. With her award-winning book “Character Proof,” she has opened a powerful new chapter in the leadership dialogue: it's not just about skills—it’s about mindset, adaptability, and personality.
Leaders often call for change within their teams—but those who don’t question themselves cannot inspire others to follow. Andrea Grudda demonstrates why character is the new leadership competency, and how inner clarity, authenticity, and emotional intelligence define true future-readiness. She blends scientifically grounded theory with hands-on experience from over 15 years in consulting.
As an expert in trend management and future communication, she supports organizations across a wide range of industries through complex transformation processes. She identifies early what lies ahead—and what it takes to meet change with clarity and foresight. Her work as a lecturer at several universities and her close collaboration with businesses ensures her knowledge is both applicable and strategically valuable.
Book Andrea Grudda now—for insights that transform, inspire, and lead with impact.
Character proof - what character you should have as a manager
AI vs. humans - human service & human leading
Future Day - a strategy day for your company
The current trend emphasizes individuality among employees and customers, impacting employer branding in the gastronomy sector. To attract and retain young talents, recognition and appreciation are key, along with aligning values and maintaining work-life balance. Employers must focus on social media presence and fostering a positive workplace culture.
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