Armin Leinen

ROCK DEIN HANDWERK®:more brand - more professionals - more freedom



Sales, Service & Sales Management


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Armin Leinen
Speaker Armin Leinen
  • ARMIN LEINEN - Trailer für Keynote ROCK DEIN HANDWERK® - mehr Marke, mehr Fachkräfte, mehr Freiheit

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Armin Leinen, speaker and enthusiast by passion, is the expert for lived customer enthusiasm and brand development as a decisive competitive advantage for customers and skilled workers. Under his responsibility, one of the most successful European handicraft companies with 100 employees has received several international awards for its customer-engaging excellence EFQM® and as the second best GREAT PLACE TO WORK® in Europe. More than 26 years of practical experience make him a driving force for masterful corporate management. His clients include well-known organizations and companies from the trades, service and supply industries. He conveys in an authentic and absolutely practice-oriented way how prices are enforced, profits are increased, customers are enthused and thus become active recommenders. At the same time, how the corporate culture is strengthened and skilled workers are found and retained. He inspires companies and their employees with practice-oriented impulses, so that they can successfully implement the lived customer enthusiasm sustainably for the expansion of their customer brand and employer brand.


more brand - more professionals - more freedom

  • Lived customer enthusiasm for active recommendations
  • How to develop a high-quality customer brand
  • How to create an excellent employer brand
  • How to sell profitably and work productively
  • How to implement stress-free and more AM companies

find & retain motivated employees

  • How to develop an excellent employer brand
  • How to achieve pride, a sense of purpose, joy & team spirit
  • How to attract new professionals
  • How your employees become co-entrepreneurs

organized & inspiring Achieving recommendations

  • How to put customers at the center
  • How to motivate your employees to inspire customers
  • How to be productive and free of residual work
  • How to exceed customer expectations

inspire and simply sell MORE

  • How to make customers "buy" and happy
  • How to create high emotional appeal with products and services
  • How to weed out offer collectors and discount hunters
  • How to close safely and confidently sell MORE

References & Press

"Armin Leinen brought across in a very amusing, engaging way how we need to set ourselves up in the future to attract people back, to be a brand, and what we need to do to just be successful, to be inspiring." Remmers GmbH

"The Metal Construction Days were a complete success. Thanks to Armin Leinen. We had been able to motivate the partners to simply think about things again, to do things differently." Schüco International KG

"The Metal Construction Days were a complete success. Thanks to Armin Leinen. We had been able to motivate the partners to simply think about things again, to do things differently." Glas Trösch AG

"You have inspired not only the participants, but also us. The feedback forms give you only the very best ratings. We have received feedback from many customers that your suggestions have already been successfully implemented in their own operations."
IDEAL window construction Weinstock GmbH


  • Author in numerous trade media
  • EFQM Excellence Award Prize® (project manager)
  • Great Place To Work® Europe (project manager)



60 Ideen von Experten, die dich und die Welt verändern

ISBN : 3981797140

19.90 €


Presentation types

  • Factual presentation

  • Impulses and motivation

  • Infotainment

  • Online lecture

  • Practical relevance

  • Business talk

  • Specialized lecture

  • Workshop

Required equipment

Windows notebook
Windows notebook
Presentation Case
Presentation Case