Armin Leinen, speaker and enthusiast by passion, is the expert for lived customer enthusiasm and brand development as a decisive competitive advantage for customers and skilled workers. Under his responsibility, one of the most successful European handicraft companies with 100 employees has received several international awards for its customer-engaging excellence EFQM® and as the second best GREAT PLACE TO WORK® in Europe. More than 26 years of practical experience make him a driving force for masterful corporate management. His clients include well-known organizations and companies from the trades, service and supply industries. He conveys in an authentic and absolutely practice-oriented way how prices are enforced, profits are increased, customers are enthused and thus become active recommenders. At the same time, how the corporate culture is strengthened and skilled workers are found and retained. He inspires companies and their employees with practice-oriented impulses, so that they can successfully implement the lived customer enthusiasm sustainably for the expansion of their customer brand and employer brand.