Trainer

Boris Bregar

Practical isn't possible. Just listen.

Boris Bregar is an experienced keynote speaker, trainer, and author focusing on leadership, sales, and implementation skills. His extensive career in sales, from the ground up to executive leadership, makes him a credible expert who inspires with authentic, motivating, and directly actionable content. Boris imparts practical knowledge with conviction, clarity, and impact, based on his philosophy that only those who have mastered themselves can credibly teach. As a trusted partner for training and transformation, he provides companies of all sizes with real insights for progress and success.

Rates

Vita

Leadership & Sales with Substance – Knowledge from Practice

Boris Bregar is a keynote speaker, trainer, and author with a clear focus on leadership, sales, and implementation competence. His career took him from sales newcomer to managing director – with positions as field sales representative, sales manager, and division head in a craft business. This breadth of experience makes him a credible expert who not only teaches leadership but has lived it – and inspires others at eye level because of it.

From Daily Sales Experience to the Stage – With Practical Relevance and Impact

What Boris Bregar conveys, he has experienced himself: leading teams, building sales structures, managing organizational change processes. His talks and seminars are authentic, motivating, and immediately applicable. Participants experience him as a charismatic impulse generator who inspires with real know-how, humor, and straight talk. Whether in medium-sized businesses or international corporations – his content strikes a practical nerve.

Practical Experience Meets the Art of Communication

Boris Bregar stands for a clear principle: Only those who have mastered it themselves can credibly teach it. This philosophy shapes his methodology and style. He speaks the language of leaders and sales professionals, knows their challenges – and delivers no theories, but applicable solutions. As an author and trainer, he succeeds in reaching, motivating, and sustainably developing people.

Why Boris Bregar Is the Ideal Speaker for Your Company

Practice over theory: Lived leadership and sales, brought to the point
Credibility through experience: From craftsman to managing director
Motivating & direct: Content with conviction, clarity, and impact
Understanding of SMEs: Strategic thinking, pragmatic action
Long-term collaboration: Proven partner for training and transformation

Gain Boris Bregar as a speaker who combines practical knowledge with motivation and clarity – for leaders, sales professionals, and organizations seeking real progress. Inquire now and experience impulses that make an impact!

Topics

Checkpoint Leaderboard -

Let the others crash

Emotional factors lead to customer churn - price plays a secondary role
What we can learn from the gaming industry
Companies lose 68% of customers AFTER the purchase

Relationship reloaded.

Those who don't play lose.

Why companies lose employees
Key strategies for retaining valuable employees
The right leadership makes all the difference - 87% of employees leave their manager, not the company

Customers are like porcupines –

And how to turn them into partners

How to tame your customer's inner quills right from the start
How to get a grip on raised quills
Customers as fans and brand ambassadors – this is how marketing works today

The Mona Lisa principle –

Unique, valuable, inspiring

How to find out what your customer really wants
Painting is easy – every customer gets their "own" Mona Lisa
How to use storytelling to make the customer the owner of the "picture" even before they buy it

Why good bosses howl more often –

The pack follows the alpha wolf

What managers can learn from nature for their leadership
What wolf culture has to do with team building
Which factors are crucial for good leaders

References & Press

Extract of Company References:

CITY-CAR Autovermietung GmbH
Gussek-Haus
Hermann Otto GmbH
Rosenberger Hochfrequenztechnik
WAREMA Renkhoff SE

"Outstanding seminar with a competent, likable, and absolutely practice-oriented trainer. You really take something away from it."

Warema, Participant

"We had a very informative team training in November 2022 with Boris Bregar. Many colleagues were skeptical about this training, but were positively surprised. It was two really interesting, great, successful days for EVERYONE. We came pretty much as individuals and left as a team. Thank you, Boris. Hopefully see you soon. The directcar team"
Linn Wanzke, directcar

"Boris Bregar quickly connects with all participants, no matter how diverse the group. He simply creates a comfortably constructive performance atmosphere from which everyone benefits."

Tammo Berner, Board of Directors Purchasing Association

"Very good 2-day workshop with Boris as an absolutely competent and authentic trainer. Individually tailored to the participants with a high practical relevance. We took a lot away from it and have already implemented it."

Wolfgang Frisch, Head of Department at Rosenberger