Marketing is different today -
The opportunities of social media & co.
- What has been successful so far and what no longer works
- How to position yourself distinctively and turn fans into customers
- How to create a personal bond with your customers with "direct messages" and turn them into friends
Content creator marketing - from the idea to the campaign
- It's all a question of the target group - how to find and define your target group systematically
- How to identify, attract and retain the right content creator marketer (CCM) for your product
- What the most important decision criteria are for a successful choice of CCM
- How to go from idea to campaign to implementation
Story, reels & co. - Which platform is right for you and your product
- What is your goal? Increasing sales or awareness?
- Which marketing strategies are best for your goals
- How to use the algorithm to your advantage and become the market leader
Recruiting marketing - successfully different and direct
- How to find and attract the right employees, specialists and trainees