Claudio Di Lucia

Emotion as a success factor - create, present, fascinate



Marketing, Media & PR


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Claudio Di Lucia
Trainer Claudio Di Lucia
  • Claudio di Lucia

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Claudio Di Lucia, director, photographer and creative director, is an expert when it comes to the emotional realization of dramaturgical content. He studied economics and marketing at Oxford as an MBA. The multi-award-winning creative and entrepreneur has learned his craft from the best teachers, such as Quentin Tarantino and Chris Nolan's film teacher Dov Simens. Inspired by the great role models of the American and German film industry, he founded his first own company, atworx postproduction GmbH, in 1998. With his current company twentyfourone motionpicture, he creates international campaigns for companies such as Giorgio Armani, Valentino, L'Oréal Paris, Chanel, Lancôme and many more. He is the founder of the DLC Academy International Art School. In his consultations, seminars and lectures, he inspires his participants with a firework of inspiration and stories. Claudio Di Lucia has a gift for conveying in-depth specialist knowledge in an informative, visual and easy-to-follow way, and makes you want to create your own script for success.


Screenplay of success - How to write, stage and realize your visions

  • How to identify and cast the right characters
  • How to create emotions and attract attention with effective dramaturgy
  • How to build suspense with optimal timing, attract people, create lasting loyalty and lead to a happy ending

Story power - from fast follower to first mover!

  • How to create a fertile environment for creativity and innovation and thus become a first mover
  • How to overcome boundaries as a visionary and have a clear path into the future
  • How to create and dominate new markets as a first mover 

Emotion Power - the power of emotions

  • How to open people up to your message and win them over
  • How to use the dramatic power of emotions for your brand
  • Your customer journey - from external emotion to internal relationship

References & Press

IPA 2014 Professional Honorable Mention People: Lifestyle
2014 LONDON International Creative Competition (LICC) Shortlist Photography, Professional
2016 MUSE Creative Awards Platinum Award 1x People / Portrait
2016 MUSE Creative Awards Gold Award 8x People / Portrait
2016 MUSE Creative Awards Honorable Mention 8x People / Portrait
2015/16 BLICKFANG. Germany's Best Photographers Beauty / Fashion

Presentation types

  • Impulses and motivation

  • Workshop

Required equipment

Apple notebook
Apple notebook