Evelyn Rath

Sustainability attracts people!

The green transformation has long since begun, and WE can use it to conjure up an attractive promise for the future.

Evelyn Rath creates visions of how companies with a strong sustainability culture can score points in the competition for the best minds and win the sympathy of customers in the long term. Because it is not only Generation Z who wants to help shape the future positively with their own actions - at work and with their purchasing decisions.

If we give them this opportunity, we attract and convince people. Evelyn Rath draws on her experience in the area of resource management, where also the human factor determines success or failure. She talks about strategies for convincing people with ecological values and shows ways in which this contributes to company success in the changing market. A tried and tested tool is the zero waste principle, with which she helps the success factor of meaning to break through in a creative and practical way.

Rates

Vita

The green transformation has long since begun, and WE can use it to conjure up an attractive promise for the future.

Topics

Sustainability is the key - How to become an employee magnet

Why sustainability is no longer just a private matter
What new opportunities this brings in a challenging job market and with the sought-after Generation Z
Strong values for loyal, resilient and high-performing staff
Leaders put to the test - how to lead successfully into the future

Let your customers shine - the green opportunity to make them feel really good!

Renunciation or enrichment? This is how sustainable consumers really tick
How we avoid losing a growing target group on the market
Why a promise of the future makes your offer unbeatably attractive, and how a customer relationship on equal terms becomes a decisive advantage
Best practice - what you can learn from successful pioneers

Products with a future - innovation is different today

Ideal ideas and wishes of environmentally conscious customers
Unspoken reasons why offers are not (or cannot be) purchased
Innovation as an adventure: how companies are already creating the most attractive offers today with intelligent use of resources, and which promising solutions you should use for your business
How your products and services can immediately and sustainably win the sympathy of customers

References & Press

TV & Radio

ORF interviews on radio and TV, 4GAMECHANGERS Studio Talk/PULS24

Press

"A plastic-free life - without sacrifice" Kronen Zeitung

Extract from company references:

Management Forum Starnberg, Austrian Federal Chancellery, TÜV Austria, Green Tech Valley, dfv Conference Group, PANNATURA GmbH, DLG Weiz, BRP Rotax, IMH Institut Manfred Hämmerle GmbH, Love-it Software Solutions, Private Institute for Politics and Economics Graz, Province of Styria, INA/Styrian Chamber of Agricultural Workers etc.

Customer testimonials:

"In her keynote speech, Evelyn Rath not only vividly explained why the office is becoming more important than ever as an ecological business card - keyword employee retention and acquisition - but also presented practical and quickly implementable suggestions for the transformation towards a green office."
Birgit Harg, Green Tech Valley

Ms. Rath dared to present the topic of zero waste at a congress of packaging specialists and generated a lot of attention and discussion both on and off the stage. She conveyed the perspective of environmentally conscious consumers, the "zero heroes", in a detailed and well-founded manner. In my opinion, her impulses are recommended for both btc and btb if you want to lure your audience out of their comfort zone.
Mary-Ann Sallmann, dfv Conference Group

"Evelyn Rath is undisputedly one of the pioneers of the domestic zero-waste movement. In her keynote speech, she not only vividly explained why the office is becoming more important than ever as an ecological calling card - keyword employee retention and acquisition - but also presented practical and quickly implementable suggestions for the transformation towards a green office."
B. Harg MSc.MA, Green Tech Valley

"Evelyn Rath gave us very competent and practical support in changing our perspective and moving from 'complaining' to 'doing'."
Erika Saria-Posch, Managing Director, Styrian Provincial Youth Advisory Council

"Evelyn Rath stands for incredible commitment, practical and practicable tips & tricks for avoiding waste in the private sector and for striving for meaningful changes in the public sector in terms of resource conservation and climate protection."
Merle Weber, Südwind