Entrepreneur

Fabio Barattucci

Be a Rockstar - More visibility through branding

Fabio Barattucci, CEO of Frikos and expert in effective staging, impresses with his creativity, business acumen, and a deep sense for emotional customer experiences. As a specialist in salon staging, he has successfully guided over 1,000 hair salons and doubled the revenue of his family business. With a blend of musicality and management, he demonstrates how to give companies a stage and delight customers. As an inspiring speaker and coach, he brings inspiration, emotion, and entrepreneurial vision to any stage. Book Fabio Barattucci for your event now!

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Spotlight on Brands with Impact

Fabio Barattucci is an entrepreneur, musician, and expert in impactful brand staging. As CEO of Frikos, a long-established family business and one of the leading salon design firms in the German-speaking region, he knows how to make spaces, brands, and people shine. In his keynotes, he captivates audiences with a unique blend of creativity, business acumen, and a deep sense for emotional customer experiences.

Business Success Through Design, Concept & Emotion

Fabio Barattucci began his career as a media designer and joined the family business early on. In 2016, he took over the company and has since doubled its revenue – driven by visionary salon design, bold brand positioning, and customized client solutions. From solo entrepreneurs to SMEs, over 1,000 salons across Germany, Austria, and Switzerland have relied on his expertise to bring their brand vision to life.

Between Music and Management: Emotion as a Success Factor

His experience in the music industry directly informs his work as a business leader: Fabio Barattucci shows how to give businesses a stage, spark emotion, and delight customers. His seminars, workshops, and keynotes are packed with best practices, actionable insights, and a burst of inspiration – especially tailored to the hair, beauty, and lifestyle industries.

Why Fabio Barattucci Is the Ideal Speaker for Your Event

Salon Staging Specialist – Successfully guided 1,000+ salons to brand excellence
Industry Insider – Deep, practical understanding of the hair, beauty & lifestyle sectors
Creative Entrepreneur – Doubled company revenue through strategic repositioning
Inspiring Speaker – Emotional, motivating, and grounded in real-world experience
Blends Art & Business – Musical storytelling meets brand strategy
Bring Inspiration, Emotion & Entrepreneurial Vision to Your Stage

Book Fabio Barattucci as a keynote speaker, coach, or visionary voice for your community. Get in touch now for a non-binding inquiry!

Topics

Branding Musicians Presentation Customer Experience Leadership

Rock star marketing:

How to build charisma and become a brand Turn your business into your stage! How to stage yourself and your company, generate attention and become unique
Be authentic! How to communicate your own story effectively
Turn your customers into your fans! How to present your brand emotionally and anchor it permanently in the minds of your customers

Rock star effect:

How to turn your customers into fans

How to create unforgettable customer experiences and anchor them emotionally
How to magnetically attract the right customers and create a lasting relationship
How to turn customers into ambassadors for your brand with the rock star strategy

Rockstar leadership:

Touch, move and inspire employees

How to create a strong corporate culture that connects, is credible and generates charisma
How to communicate your vision emotionally and across generations in the team and live it successfully
How to find, attract and retain the right employees with the rock star strategy

References & Press

Press: Hamburg1, Top Hair, dfm, Estetica, fmfm, New Clips

Organizations:

Supporting member of Intercoiffure Mondial
Member of the GSA - German Speakers Association

Awards:

Excellence Award by Takara Belmont
Speakerslam 2022 Award category Marketing, Sales & Service
Excellence Award by Hermann Scherer
Nominated for the Bavarian SME Award 2019
Nominated for the ICU Business Award 2019, 2021

“Fabio knows how to showcase his customers like no other. He helps practically every entrepreneur to find their own stage. With Italian charm and German precision, Fabio delicately combines design with functionality and aesthetics with the lively culture and lifestyle of Italy. He is at home in both worlds and the born entrepreneur turns them into tailor-made products, seminars and lectures that inspire and encourage people to put them into practice. Fabio's presentations are moving, indeed fascinating, and leave you wanting more. Fabio is always a good choice.”
Dennis van Lierop, Business Consultant & Coach, HALO Edutainment

“Hardly anyone knows the hairdressing industry as well as Fabio. He practically grew up in it, so he has been familiar with all the trends, challenges, problems and changes in hairdressing for around 40 years. It's hard to believe how important it is to design and set up your own salon in such a way that you get the customers you want. Not to mention the desired positioning and public image! I recommend Fabio to anyone in the industry who is thinking of opening their own salon. A humorous, warm-hearted creative mind who knows exactly what he's talking about. Simply great, a clear recommendation.”
Hermann Scherer

“Fabio Barattucci knows how to put hairdressers in the right light. Clear the stage for the industry expert and coach!”
Top Hair Magazine

“Impressive design with modern functionality results in a flar that attracts hairdressing customers. Behind this is the experience of decades, the love of the profession and the passion to be the absolute best, i.e. to achieve the maximum for his customers. This is Fabio Barattucci, the partner from the first draft to commissioning. This concept had to inspire and so Frikos and Fabio Barattucci were nominated for the Bavarian SME Award and invited to the Maximilianeum. Congratulations from the spokesperson of the jury.”
Prof. hc. mult Dr. h.c. Helmut F. Schreiner, Schreiner Innovation GmbH & Co.KG

“A gripping and motivating speaker with a lot of humor and joie de vivre. It was a pleasure to experience him on stage.”
Silke Klapdor

“Fabio knows that first impressions count and that's exactly what he gets to the point! Competent, entertaining and funny!”
Petra Hofer

“In his lectures, Fabio proves what an expert he is when it comes to staging hairdressers! He stages himself just as successfully on stage as he stages his clients in the salon.”
Oliver Kogler