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Speaker

Dipl.-Oec. Florian Frech

Digitalization is your friend - not your enemy

Florian Frech, Dipl.-Oec. and experienced entrepreneur, is one of the leading experts in the field of influencer marketing. With over eight years of consulting experience and successful campaigns for renowned companies such as Amazon and Nestlé, he is the founder of the influencer network ChannelBuzz and the agency Frech&Freundlich Creative. As a lecturer at prestigious universities, he shares his practical knowledge and inspires with tailored strategies for start-ups and international corporations. As a sought-after speaker and consultant, Florian Frech impresses with his profound expertise and creative ideas at industry conferences and in the media.

Rates

Category

Marketing, Media & PR

Languages

de
Dipl.-Oec. Florian Frech

  • Knallhart Nachgefragt mit Influencer-Marketing-Experte Florian Frech

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Vita

Florian Frech, Dipl.-Oec. and passionate entrepreneur, is one of the most experienced influencer marketing experts. He has been advising clients on influencer and social media marketing for over eight years and can look back on numerous successful campaigns. He is the founder of the influencer network ChannelBuzz and the agency Frech&Freundlich Creative. Florian Frech and his team have developed campaigns for both start-up companies and large international companies such as Amazon, Trivago, Nestlé and many more. He now shares his experience as a lecturer at well-known universities and academies, such as the SMA in Mannheim and the Munich Marketing Academy. In his consultations, seminars and lectures, he inspires participants with his wealth of practical experience. He knows how to put himself in the shoes of the respective target group and show the appropriate paths and ideas. Florian Frech is a sought-after expert at specialist conferences, congresses and in the media when it comes to influencer marketing.

Topics

Influencer marketing is not just hype, 
it's the future.

  • Influencer marketing the fast and direct route to customers - What works?  What doesn't?
  • How to develop a strategy from your ideas and implement it profitably 
  • How to inspire the right influencers for your topic 
  • How to reach and win over millions of people with your message

Social media marketing - 
The power of profitable data

  • How to analyze your target group precisely and reach them with your message in a targeted manner
  • How to effectively increase your conversion with AI 
  • How to systematically convert prospects into customers and sustainably increase your sales

Social Media Boot Camp - 
Fit for the customer communication of the future

  • What does your brand stand for, what should be communicated, how do we reach your target group 
  • Which social media channels are suitable for which type of communication
  • How do you set goals and which channels are suitable for achieving your goals
  • How to deal with negative reviews and social media trolls who make negative comments about the brand or products
  • How to create effective posts and how important moving images are nowadays

References & Press

Events:

  • Horizont Moving Image Conference
  • W&V Advertising Heroes
  • FiBloKo - Fitness Blogger Conference
  • OMfinCon Online Marketing Finance Conference

Press/TV 
Horizont,W&V, OMR, Bulletin, Stuttgarter Zeitung / -Nachrichten, Lead Digital, Handelsblatt, Jolie, Galileo, WDR


Universities:

  • sma Social Media Academy Mannheim
  • munich marketing academy
  • Digital training institute
  • German POP Academy Stuttgart

Industry:
Amazon, Starwood Hotels, Falkensteiner, Clementoni, Hartjes, Nestlè, Schwörer Haus, Lambertz (specialty house), Poster XXL, Trivago, DWS, Schneider Schirme, Kosmos, Delta Pronatura and many more.


Excerpt from voices on the influencer marketing course/lecture/seminar:

“Florian Frech's lecture on influencer marketing was very profitable for us,
as the lecture gave us an all-round view of the topic”
Matthias S. Managing Director

 

“With Florian, everything just fits. He achieves exactly what he wants to convey. Because he is authentic and talks about practical examples for practical use. The lecture is like an after-work beer with a good buddy. You know what's going on in influencer marketing and have completely forgotten that you're training for work. A plus with an asterisk.”
Sally M. Social Media Manager

 

“I was able to enjoy your lecture on influencer marketing these days. Very inspiring, informative and entertaining.” 
Daniela H. Online Marketing Manager

 

“Your lecture was simply brilliant and very informative. It quickly becomes clear that a lot of expertise and experience has been built up here over the last few years. I can only recommend you as an expert and your lecture”
Anke G. Social media and marketing manager

 

“I have just listened to both parts of your influencer lecture and am very impressed by your knowledge.”
Christian S. Sales Manager

 

“The course was great and highly inspiring!”
Daniel J. Marketing Manager

Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook
Equipment: Flipchart
Flipchart