Dipl.-Oec. Florian Frech

Digitalization is your friend - not your enemy

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Category

Marketing, Media & PR

Languages

de
Dipl.-Oec. Florian Frech

  • Knallhart Nachgefragt mit Influencer-Marketing-Experte Florian Frech

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Vita

Florian Frech, Dipl.-Oec. and passionate entrepreneur, is one of the most experienced influencer marketing experts. He has been advising clients on influencer and social media marketing for over eight years and can look back on numerous successful campaigns. He is the founder of the influencer network ChannelBuzz and the agency Frech&Freundlich Creative. Florian Frech and his team have developed campaigns for both start-up companies and large international companies such as Amazon, Trivago, Nestlé and many more. He now shares his experience as a lecturer at well-known universities and academies, such as the SMA in Mannheim and the Munich Marketing Academy. In his consultations, seminars and lectures, he inspires participants with his wealth of practical experience. He knows how to put himself in the shoes of the respective target group and show the appropriate paths and ideas. Florian Frech is a sought-after expert at specialist conferences, congresses and in the media when it comes to influencer marketing.

Topics

Influencer marketing is not just a hype - it is the future.

  • Influencer marketing is the quick and direct way to the customer – what works? What doesn't? 
  • How to develop a strategy from your ideas and implement it profitably
  • How to inspire the right influencers for your topic
  • How to reach and win over millions of people with your message

Social media marketing –The power of profitable data

  • How to analyze your target group precisely and reach them with your message in a targeted manner
  • How to effectively increase your conversion with AI
  • How to systematically convert prospects into customers and sustainably increase your sales

Social Media Boot Camp – Fit for customer communication of the future

  • What does your brand stand for, what should be communicated, how do we reach your target group
  • Which social media channels are suitable for which type of communication
  • How do you set goals and which channels are suitable for achieving your goals
  • How do you deal with negative reviews and social media trolls who speak negatively about the brand or products
  • How to create effective postings and how important moving images are nowadays

References & Press

Events:

Horizont moving image conference
W&V Advertising Heroes
FiBloKo .- Fitness blogger conference
OMfinCon Online Marketing Finance Conference

Press/TV
Horizont, W&V, OMR, Bulletin, Stuttgarter Zeitung / -Nachrichten, Lead Digital, Handelsblatt, Jolie, Galileo, WDR

Universities:

sma Social Media Academy Mannheim
Munich Marketing Academy
Digital Education Institute
Academy German POP Stuttgart

 

Industry:
Amazon, Starwood Hotels, Falkensteiner, Clementoni, Hartjes, Nestlè, Schwörer Haus, Lambertz (Spezialitäten Haus), Poster XXL, Trivago, DWS, Schneider Schirme, Kosmos, Delta Pronatura and many more.

Extract from comments on the influencer marketing course/lecture/seminar:

"Florian Frech's lecture on influencer marketing was very beneficial for us,
as the lecture gave us a comprehensive overview of the topic"
Matthias S. Managing Director

"Everything is just right with Florian. He achieves exactly what he wants to convey. Because he is authentic, he tells practical examples for practical use. The lecture is like an after-work beer with a good friend. You know what's going on in influencer marketing and you've completely forgotten that you're currently training for work. A plus with a star."

Sally M. Social Media Manager

"I was able to enjoy your lecture on influencer marketing the other day. Very inspiring, informative and entertaining."

Daniela H. Online Marketing Manager

"Your lecture was simply brilliant and very informative. It quickly becomes clear that a lot of specialist knowledge and experience has been built up here over the last few years. I can only recommend you as an expert and your lecture" Anke G. Social Media and Marketing Manager

"I have just listened to both parts of your influencer lecture and am very impressed by your knowledge." Christian S. Sales Manager

"The course was great and extremely inspiring!" Daniel J. Marketing Manager

Presentation types

  • Practical relevance

  • Impulses and motivation

Required equipment

Equipment: Projector
Projector
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook
Equipment: Flipchart
Flipchart