François Cochard is an entrepreneur, trainer for brand & business development and owner of the company Markenregistrierung.ch. He is "the brand mentor". After working in marketing for the premium brand American Express, he founded a concert and artist agency that very quickly became the leading Swiss promoter in its music sector. He built up numerous artists and event concepts and organized over 1,000 events and concerts. This included, for example, setting up the successful band "Unheilig" in Switzerland. All his experience in developing brands, rock stars, events and companies has resulted in the ROCKSTAR PRINCIPLE®, a program for companies. Because what makes rock stars successful also works for companies. His clients include start-ups, SMEs and international corporations. With his ROCKSTAR PRINZIP®, he accompanies companies on their way to a customer-attracting appearance. He inspires his audience with a firework display of inspiration and concrete examples from the music business coupled with his extensive expert knowledge in the areas of business and brand development.