François Cochard

A Brand Presence That Shines: François Cochard Sparks Enthusiasm

François Cochard is an entrepreneur, speaker, and brand mentor – and he impresses with a unique concept: the ROCKSTAR PRINCIPLE®. He translates what makes rockstars successful on stage into strategies for companies. Whether start-up, SME, or international corporation – he shows how to create a magnetic brand presence: emotional, authentic, and memorable.

From Event Organizer to Strategic Brand Developer

His career began in marketing at American Express before François Cochard founded a concert and artist agency – delivering over 1,000 successful events. As an organizer, he helped build major names like Unheilig in Switzerland and staged large-scale events such as the anniversary celebration for the city of Winterthur. These experiences laid the foundation for the ROCKSTAR PRINCIPLE® – an inspiring mix of hands-on expertise, brand psychology, and stage impact applied to business.

Brand Strategy That Works – With Rockstar Mentality

As founder of Markenregistrierung.ch, Cochard advises companies on all aspects of trademark protection and brand identity. His trainings and keynotes captivate with authenticity, creative examples from the music world, and instantly applicable strategies. With passion, he shows how employees can not only understand a brand, but live it – making the company more visible and unmistakable.

Why François Cochard Is Perfect for Your Company

• Creative brand expert with a background in events and show business
• Creator of the unique ROCKSTAR PRINCIPLE® for brand performance
• Ideal for corporate vision development, cultural transformation & brand building
• Combines solid brand strategy with emotional appeal
• Keynotes rich in practical relevance, storytelling & inspiring energy

Book François Cochard for your event now – and turn your brand into a rockstar!