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François Cochard

What makes rock stars successful also works for your company.

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Category

Sales, Service & Sales Management

Languages

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François Cochard
Trainer François Cochard

  • Francois Cochard Trailer Wege zum Erfolg

  • Rockt Ihre Marke Ihr Business - Referat von Francois Cochard - Der Markenmentor, SuisseEmex Messe

  • Was Sie von Rockstars für den Erfolg ihres Unternehmens lernen können | Francois Cochard

  • Deine MARKE entwickeln wie ein ROCKSTAR! | François Cochard - Didacta 2023

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Vita

François Cochard is an entrepreneur, trainer for brand & business development and owner of the company Markenregistrierung.ch. He is "the brand mentor". After working in marketing for the premium brand American Express, he founded a concert and artist agency that very quickly became the leading Swiss promoter in its music sector. He built up numerous artists and event concepts and organized over 1,000 events and concerts. This included, for example, setting up the successful band "Unheilig" in Switzerland. All his experience in developing brands, rock stars, events and companies has resulted in the ROCKSTAR PRINCIPLE®, a program for companies. Because what makes rock stars successful also works for companies. His clients include start-ups, SMEs and international corporations. With his ROCKSTAR PRINZIP®, he accompanies companies on their way to a customer-attracting appearance. He inspires his audience with a firework display of inspiration and concrete examples from the music business coupled with his extensive expert knowledge in the areas of business and brand development.

Topics

Why our brand rocks our business! – How you can easily win customers with your employees

  • How to ignite the fire of passion and turn your employees into ambassadors of your brand
  • How to emotionally anchor your brand appeal, inspire your customers and employees, and turn them into fans
  • How to make your mission statement a success factor instead of a paper tiger

Is your brand rocking your business? – Why your brand is a crucial success factor in the age of AI and digitalization

  • How to properly leverage the power of your brand
  • What you can learn from rock stars for the success of your business

The ROCKSTAR PRINCIPLE® – What makes rock stars successful and how these success principles work for your company

  • How to compose and present powerful, customer-attracting messages
  • How to put yourself and your company in the spotlight and significantly increase your attention
  • How to showcase your company's overall presence as an experience, inspire, and attract customers

Networking & Referral Marketing – How to harness the power of a fan community for your business

  • How your employees can quickly and easily find customers at events
  • How to develop the magic of your brand for your company, just like rock stars, and how your fans will automatically generate new customers for you

References & Press

"François Cochard, with his company Divus Modus, had managed to create a very strong promoter brand with a large fan base in Switzerland. He was the leading promoter in his music sector, which also included Unheilig's music. When Divus Modus announced a concert, fans of this genre would come, even if they didn't know the bands. The strong promoter brand Divus Modus helped us greatly in gaining a foothold in Switzerland and steadily increasing our brand awareness."

The Count, head of the band UNHEILIG


"François rocks! With a lot of know-how, commitment and drive, he advises companies on all aspects of brand development and brand protection and conducts exciting workshops with lots of practical tips. I have already recommended him to many companies."
Lucia Yapi, Yapi-WEB GmbH, CH-Egg


"The ROCKSTAR PRINZIP® Booster Day: super exciting kick-off
event by François Cochard with lots of impulses. Finally
someone who explains the mechanics of successful business with a
understandable and universal model (ROCKSTAR PRINCIPLE) in a practical way.

Let's rock!"
Walther Fuchs, Digiboo GmbH, CH-Küsnacht

Publications

Cover: Von den besten Experten profitieren, Band 1: Inspiration, Insights, Impulse

Von den besten Experten profitieren, Band 1: Inspiration, Insights, Impulse

ISBN : 3990602012

24.95 €

Amazon: Von den besten Experten profitieren, Band 1: Inspiration, Insights, Impulse
Cover: Rockt Ihre Marke Ihr Business? (Hörbuch)

Rockt Ihre Marke Ihr Business? (Hörbuch)

ISBN : Siehe Link

Amazon: Rockt Ihre Marke Ihr Business? (Hörbuch)

Presentation types

Required equipment

Equipment: Windows notebook
Windows notebook