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François Cochard

What makes rock stars successful also works for your company.



Sales, Service & Sales Management


François Cochard
Trainer François Cochard
  • Francois Cochard Trailer Wege zum Erfolg

  • Rockt Ihre Marke Ihr Business - Referat von Francois Cochard - Der Markenmentor, SuisseEmex Messe

  • Was Sie von Rockstars für den Erfolg ihres Unternehmens lernen können | Francois Cochard

  • Deine MARKE entwickeln wie ein ROCKSTAR! | François Cochard - Didacta 2023

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François Cochard is an entrepreneur, trainer for brand & business development and owner of the company He is "the brand mentor". After working in marketing for the premium brand American Express, he founded a concert and artist agency that very quickly became the leading Swiss promoter in its music sector. He built up numerous artists and event concepts and organized over 1,000 events and concerts. This included, for example, setting up the successful band "Unheilig" in Switzerland. All his experience in developing brands, rock stars, events and companies has resulted in the ROCKSTAR PRINCIPLE®, a program for companies. Because what makes rock stars successful also works for companies. His clients include start-ups, SMEs and international corporations. With his ROCKSTAR PRINZIP®, he accompanies companies on their way to a customer-attracting appearance. He inspires his audience with a firework display of inspiration and concrete examples from the music business coupled with his extensive expert knowledge in the areas of business and brand development.


"Does your brand rock your business?"

  • What role your brand plays for your company
  • What you can learn from rock stars for the success of your business

What makes rock stars successful and how these success principles
also work for your company"

  • How to compose and stage strong messages
  • How to put yourself and your company in the spotlight
    and significantly increase your attention
  • How to stage the overall appearance of your company as an experience
    and how to inspire and attract customers

"Success factor vision & mission statement - 
How you can easily win customers with your employees"

  • How to ignite the fire of passion and make your employees
    become ambassadors for your brand
  • How to anchor your brand emotionally, inspire your customers and employees
    and turn them into fans
  • How to turn your mission statement into a success factor instead of a paper tiger

"Success factor brand -
How your company becomes and remains unique!"

  • What you should definitely do before launching your brand
  • What can happen if you don't follow the 3 crucial steps
  • How to build an important factor in your foundation for success


References & Press

"François Cochard had managed to create a very strong promoter brand with a large fan base in Switzerland with his company 'Divus Modus'. He was the leading organizer in his music sector, which also included the music of Unheilig. When Divus Modus announced a concert, fans of this style of music came even if they didn't know the bands. The strong organizer brand 'Divus Modus' helped us a lot to gain a foothold in Switzerland and steadily increase our level of awareness."

The Count, head of the band UNHEILIG

"François rocks! With a lot of know-how, commitment and drive, he advises companies on all aspects of brand development and brand protection and conducts exciting workshops with lots of practical tips. I have already recommended him to many companies."
Lucia Yapi, Yapi-WEB GmbH, CH-Egg

"The ROCKSTAR PRINZIP® Booster Day: super exciting kick-off
event by François Cochard with lots of impulses. Finally
someone who explains the mechanics of successful business with a
understandable and universal model (ROCKSTAR PRINCIPLE) in a practical way.

Let's rock!"
Walther Fuchs, Digiboo GmbH, CH-Küsnacht



Von den besten Experten profitieren, Band 1: Inspiration, Insights, Impulse

ISBN : 3990602012

24.95 €



Hörbuch: François Cochard - Rockt Ihre Marke Ihr Business? - Was Sie von AC/DC, KISS, Boney M und Unheilig für Ihr Geschäft lernen, und wie Sie mit einer starken Marke viel Geld verdienen können.

Presentation types

  • Factual presentation

  • Impulses and motivation

Required equipment

Windows notebook
Windows notebook