Prof. Dr. Franz-Rudolf Esch

• Already awarded several times as Best Consultant for Marketing, Brand and Price according to Brand eins Wissen and Statista
• Numerous national and international awards for research and research transfer into practice
• Appointed Saarland Ambassador, 2004

“I really value Prof. Esch and his great expertise in the field of branding. He is a visionary thinker when it comes to giving brands identity. His new publication, 'IDENTITY. The backbone of strong brands' is the best example of this.”

Markus Langes-Swarovski, Member of the Executive Board, Swarovski

“In his masterpiece on the subject of "Brand as Identity", Prof. Esch manages to convey his many years of experience in the academy and in concrete work with companies in a very application-oriented way, so that every company manager can find it in their everyday reality.”

Thomas Buberl, CEO, AXA

"Mr. Esch is adamant when it comes to the brand, and also controversial on this topic. But one thing is certain: he is a committed advocate when it comes to brands."

Bettina Würth, Chair of the Advisory Board, Würth Group

"Anyone who loves brands will love this book! Competent, fascinating and as gripping as a crime novel. Prof. Esch describes the heart of the brand with 'identity' and shows how to keep it beating." 

Andreas Peters, Corporate Brand Director, Nestlé Germany

"Practical and full of anecdotes, Esch's book "Identity - The backbone of strong brands" is worth reading

Harvard Business Manager, 9/2016

"Esch shows that you can write in German in a scientifically correct and at the same time easy to read manner."

Frankfurter Allgemeine Zeitung, 09/26/2016