Prof. Dr. Hans Rück

Attracting and retaining customers - strategically experience-oriented and measurably

Rates

Category

Industry, Economy & Finance

Languages

de
Prof. Dr. Hans Rück

Vita

Prof. Dr. Hans Rück is the dean of the renowned tourism/transportation department at Worms University of Applied Sciences. There he is responsible for the teaching areas of marketing and event management. He is the expert when it comes to finding practical and innovative problem solutions for the MICE industry. In addition, due to his work as a professor, he is particularly well-known in personnel marketing and knows all the recipes for success for attracting and retaining excellent employees. Well-known national and international companies and corporations are among his customers. In lectures, seminars and consultations, he inspires his participants with his in-depth know-how and his inspiring manner.

Topics

Compliance – The new rules of the event industry

  • What compliance regulations are there?
  • What types of events are affected?
  • What are the consequences for your event planning?
  • What do inviters have to consider in the future?
  • How do you use the new compliance regulations as an innovation lever for your event?

Marketing controlling for events and customer loyalty measures

  • How you can increase the success of your event with systematic control
  • How you can set event-appropriate goals and make them measurable.
  • How you can make your marketing measures more effective and efficient.

Strategically win customers in the age of Facebook, Xing and Co.

  • How you can analyze your customer structure and recognize A, B, C customers
  • How you can plan and implement type-appropriate measures for customer acquisition and retention
  • How you can choose the right mix of traditional and new media and design your customer approach to suit your target group

References & Press

  • BASF SE
  • Bundesverband Kalksandsteinindustrie
  • Continental AG
  • Daimler AG
  • Deutsche Bahn AG
  • Electricité de Franc
  • Fraport AG
  • GEA Group AG
  • InfectoPharm GmbH
  • Thomas Cook plc
  • VDR Deutscher Geschäftsreiseverband
  • Volkswagen AG

Publications

Cover: Dienstleistungen in der ökonomischen Theorie (Gabler Edition Wissenschaft) (German Edition): Diss. Mit e. Geleitw. v. Rudolf Gümbel

Dienstleistungen in der ökonomischen Theorie (Gabler Edition Wissenschaft) (German Edition): Diss. Mit e. Geleitw. v. Rudolf Gümbel

ISBN : 3824471043

69.99 €

Amazon: Dienstleistungen in der ökonomischen Theorie (Gabler Edition Wissenschaft) (German Edition): Diss. Mit e. Geleitw. v. Rudolf Gümbel

Presentation types

  • Practical relevance