Trainer

Hartwin Maas

Experience the future to shape the present!

Hartwin Maas is a futurist, industrial engineer, and keynote speaker with over 20 years of experience in strategic future shaping. He conveys his expertise in digitalization, human enhancement, and sustainable transformation with scientific depth and international insight. Maas combines strategic thinking with a global perspective, offering companies well-founded advice for sustainable strategies. His speeches are characterized by humorous, motivating, and understandable content that connects generations and makes the future tangible. As a speaker, moderator, and consultant, he brings knowledge, foresight, and impact together at events.

Rates

Vita

Understanding the Future – Seizing Opportunities, Shaping Change

Hartwin Maas is a futurist, industrial engineer, keynote speaker, and consultant with over 20 years of experience in strategic future development. With academic depth, international perspective, and a keen sense for generational dynamics, he delivers sharp insights on digitalization, human enhancement, and sustainable transformation. His mission: to make the future tangible – for all generations.

International Expertise Meets Strategic Thinking

Even during his studies, Hartwin Maas stood out with exceptional performance, earning prestigious scholarships for his master’s program in the Netherlands and an MBA course in Malaysia. His years of international work experience, as well as his linguistic and cultural fluency in both countries, shape his global view of business, technology, and society.

The Future Is No Coincidence – It Can Be Designed

As a future strategist, Hartwin Maas supports companies across various industries in developing resilient strategies for tomorrow. His research focuses – human enhancement, generational diversity, and digitalization – flow directly into his workshops and keynotes. He bridges the gap between advanced future research and practical application – with humor, motivation, and clarity.

Why Hartwin Maas Is the Right Future Expert for You

Scientifically grounded: Future topics explained clearly and practically
Experience & global perspective: Strategy expertise with an international mindset
Connecting generations: Content for Baby Boomers to Gen Z
Digitalization & sustainability: Shaping transformation with responsibility
Humorous & interactive: Talks that make knowledge an experience

Be inspired by a speaker who doesn’t just talk about the future – he makes it come alive. Book Hartwin Maas as a keynote speaker, workshop moderator, or strategic advisor – for events that combine insight, vision, and impact. Get in touch now!

Topics

Generational Development Digitalization Future Science Sustainability Project Management

What makes digitized youth tick (Generation Alpha, Generation Z) - challenges and potentials

Influence of digitalization on the different generations (from Gen Alpha to Best Ager)
Age diversity: changes in the digital understanding and behavior of the generations
New Work: A paradox for Generation Z

The skills needed in the future

Age diversity: The change in skills and our responsibilities
Advantageous skills for Generation Alpha
How will Generative Artificial Intelligence influence our future?

The digital world through the eyes of a futurologist

How will the next generations grow up?
What will our everyday lives look like in a few years' time?
How will the metaverse change society in the future?
Advantages and benefits of artificial intelligence (AI), machine learning (ML), deep learning (DL)

From transition to transformation

Shaping digital transformation
Transformative role of artificial intelligence and the future of robotics
Digitalization and sustainability - digitainability
Human enhancement - augmented reality, cyborgs and bioware
Generative artificial intelligence (GKI)

References & Press

References:
Airbus S.A.S, Audi AG, Amazon, SUSE Software Solutions Germany GmbH, Federal Ministry of Education and Research, Bildungswerk der Bayerischen Wirtschaft e. V., Creditreform, Die Johanniter, DAA, Eckert Schulen, EDEKA, Feneberg Lebensmittel GmbH, Hof University of Applied Sciences, IHK, JDV, Karlsruhe Institute of Technology (KIT), Kassenärztliche Vereinigung Bayerns (KVB), Kinmatec, Katholische Jugendfürsorge (KJF), Meckatzer Löwenbräu Benedikt Weiß KG, Government of Swabia, City of Nuremberg, Robert Bosch GmbH, Schöffel Sportbekleidung GmbH, Sparkasse, VBW, Volkswagen AG, Volvo Group

"The future of German digitalization - a commentary by futurologist Hartwin Maas."
Knowledge management, Springerprofessional

"How harmful is the internet to the climate? Futurologist Hartwin Maas has been working on digitalization and sustainability for over two decades." Augsburger Allgemeine

"How apps are fueling the smartphone addiction of Generation Z. Expert and futurologist Hartwin Maas explains." HORIZONT

"Futurologist Hartwin Maas researches and analyzes the digital transformation and the digital generation." WELT

"What future does the Corona generation have? Interview with futurologist Hartwin Maas." Westdeutsche Zeitung newspaper

"Hartwin Maas, futurologist at the Institute for Generation Research in Augsburg, has been studying the demands and needs of young people for years. In the MOPO interview, he talks about ideals and after-work radicalism, hard salary rounds and a great sense of justice." MOPO

"Futurologist Hartwin Maas explains how the digitalized generation is conquering the job market."
Knowledge management, Springerprofessional

"Keynote speaker Hartwin Maas gave the keynote speech at SchuleWirtschaft 2019." BBW

"Digital transformation. The focus was on Hartwin Maas' keynote speech." DAA

...I had the pleasure of enjoying your keynote speech at the 2019 annual conference of SchuleWirtschaft Bayern in Amberg. And I mean "enjoy" in exactly the same way, because I found it fascinating and extremely interesting how you got to the heart of your research findings and conclusions. This has made many a "communication problem" comprehensible and explainable to me. In the meantime, I have been able to use my knowledge of the differences between generations in a number of discussions about different views on "professional ethics", commitment or "work-life balance"."
Harald Frankenberger, school inspector

"...at the SchuleWirtschaft conference in Amberg on 11.10.2019, we were very impressed by your presentation "What makes Generation Z tick - challenges and potentials"."
Elisabeth Wieland, School Board Director, District of Augsburg

"Thank you very much for the absolutely informative facts and comparisons in your presentation. You have made the differences between the generations even clearer to me than I have experienced in my own life and family life."

AOK Bavaria