Ivo Hoevel

Ivo Hoevel, Managing Director of the Handelsblatt Wirtschaft Club, is a marketing professional, design thinker and innovation specialist. He has more than 20 years of experience in customer experience, brand building and customer acquisition. After studying business administration, he started his career at Deutsche Telekom. He also held the position of Senior Vice President Marketing at O2 & Sky and most recently in Zurich as CMO at Liberty Global (UPC), where he is now responsible for the expansion of strategic partnerships and cooperations as well as the community management of the approximately 200,000 members of the Handelsblatt and WirtschaftsWoche Club. In his presentations, he inspires audiences with a firework display of marketing inspiration when it comes to presenting brands in the right light and increasing brand value. Benefit from his wealth of practical experience to immediately take your own marketing to the next level. As an innovation expert, he encourages you to keep breaking new ground.