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Jan Bechler

Successfully shaping digitalization: Future strategies for management, marketing & retail

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Digitalization, Innovation & Future

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Jan Bechler
Entrepreneur Jan Bechler
  • JAN BECHLER

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Vita

Jan Bechler is one of the leading experts for digitalization and online marketing, has successfully founded various online companies, is co-organizer of the Online Marketing Rockstars and an internationally sought-after keynote speaker. The trade magazine “Werben & Verkaufen” voted him one of the “Top 10 digital strategists in German agencies”, while the trade magazine Horizont named him one of the top 50 rock stars in the German digital industry in 2022. After holding various positions at RMS and Axel Springer, where he was responsible for building up the digital business and digital transformation projects, he has been the founder of several internet companies since 2011. He sold his current company, Finc3 Marketing Group, to an American private equity investor in 2022. With Finc3, he supports companies as a strategy and marketing consultant in the development and expansion of their digital business. His clients include brands such as Bosch, Unilever, Beiersdorf, Axel Springer, thyssenkrupp, Zalando and Commerzbank. Jan Bechler inspires his audience with a mixture of in-depth digital know-how, his own entrepreneurial experience and tangible practical examples. As a former radio presenter, he feels comfortable on stage and at the microphone. Jan Bechler is your source of inspiration for seizing the opportunities for digital change.

Topics

Disrupt your business: turn your industry on its head - before others do

  • Discover why digitalization will change every company - including yours!
  • What makes the big digital players successful? Learn from the success mechanisms of Amazon, Google & Netflix
  • Talents, processes, business models: How to successfully put your company on the path to digitalization

 

B2B digital marketing

  • Performance marketing now dominates the marketing mix, and not just for consumer brands. In the B2B context, too, marketing and sales managers must increasingly understand and measure the efficiency of their marketing measures.  How does modern B2B performance marketing work via Linkedin, Google or Meta, but also via offline channels such as trade fairs and the like?


From Bricks&Mortar to Bricks&Clicks

  • Digitalization in retail is more than just e-commerce, tools, technologies and software are also changing stationary retail - the presentation shows how retailers of different sizes can adapt to these challenges.


Successful retail in the digital world - getting started in e-commerce

  • Amazon, online store & POS - How digitalization is changing retail
  • From bookstore to the world's largest online retailer - How Amazon is shaping e-commerce and what this means for your company
  • “If you can't beat them, join them!” - How to use Amazon, ebay and co. as growth levers for your online business

 

Further lecture topics:

How to become a rockstar on social media

Generation Y - Who they are and what they want

“New work” is not ‘no work’ - How to make your company fit for new working environments

References & Press

Jan Bechler runs Finc3, the international digital agency group he founded, with almost 100 employees and offices in Germany, Spain and Slovakia. The industry magazine “W&V” voted him one of the “TOP 10 data strategists of German marketing agencies”. Media such as Handelsblatt, WELT and FAZ describe him as one of the leading experts in digital marketing and digitization.

For many years, Jan Bechler was responsible for the MEDIA ENTREPRENEURS innovation initiative at Axel Springer SE, where the digital business now accounts for 70% of total sales. This also included the founding of hy!, which is now managed by Christoph Keese and Lars Zimmermann and supports large international companies in matters of digital transformation.


References (excerpt):

Rolls Royce

Axel Springer SE

Gruner + Jahr

Telefonica O2

Sonepar

KfW

RWE / innogy

Sonos

E.ON

Dextro Energy

XING

INTERACTIVE WEST

BEIERSDORF

Robert Bosch

Vodafone

thyssenkrupp

Hubert Burda Media
(Ongoing)

News

"Warum Werbemarkt-Prognosen nicht mehr sinnvoll sind" - Hier geht es zum Artikel

New Work / Kulturwandel in Firmen: Finc 3 mit eigenem Office auf Mallorca - Zur Webseite 

"Wie Otto den Wettbewerb im E-Commerce anheizt" - Hier geht es zum Artikel 

"Amazon kann Facebook und Google gefährlich werden" - Hier geht es zum Artikel 

"Upgrade für die Firmenwerte" - Hier geht es zum Profil

"Wie kleine Einzelhändler im Netz gegen die Onlineriesen bestehen können" - Hier geht es zum Artikel

Presentation types

  • Practical relevance

Required equipment

Projector
Projector
Laptop
Laptop
Headset
Headset
Apple notebook
Apple notebook