Julia Scharf is a sports journalist and presenter of ARD Sportschau and various other TV formats. On ARD, she presents the Alpine skiing races, the Olympic Games and the European and World Cup soccer matches. She also hosts the cult program "Blickpunkt Sport" and welcomes international guests from business, politics and culture on the evening show. The graduate sports scientist for media and communication has been teaching TV journalism and moderation at Munich Business School since 2014. After graduating from high school, Julia Scharf studied sports science and media/communication at the Technical University of Munich. In her TV & media coaching sessions, she inspires her participants with her wealth of experience from her public appearances, live moderations and talk shows. She knows how to systematically and empathically convey tools that come from top-class sport. These can be called upon at any time to give a confident and present performance in live situations. True to her motto "Effect is not a coincidence, it's training!"