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Speaker

Karl König

Story-Power - move, touch, inspire

Karl König, media manager and entrepreneur, captivates with words and images. As an editor, pioneer of private television, and manager in the ProSiebenSat.1 Group, he has gathered extensive experience. In his lectures and consultations, he inspires with insights on how to touch people with stories. Discover your hero's story and use it profitably.

Rates

Category

Marketing, Media & PR

Languages

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Karl König

Vita

Karl König, media manager and passionate entrepreneur, is an expert when it comes to touching and inspiring people with words or images. He began his career as an editor at a well-known newspaper. He then moved to RTL, where he was one of the pioneers of private television. This was followed by management roles in the ProSiebenSat.1 Group, including the position of Managing Director of kabeleins and COO of the ProSiebenSat.1 broadcaster holding company. Most recently, he was Managing Director of a ProSiebenSat.1 subsidiary, 7Stories GmbH. In his consultations and lectures, he inspires participants with a firework of ideas on how to touch people with the right story. He inspires people to discover their own hero story and use it to win over all sides.

Topics

Story power – tell your story and people will love you

  • How to become aware of your hero’s journey, tell it and touch people
  • How to consciously use the power of authenticity, build credibility and gain charisma
  • How to build your story so that you score in every situation

Media power – hunting for the lost treasure

  • How to recognize, raise and prepare your hidden content treasure and increase your value chain
  • How to use the power of moving images and reach hearts in seconds
  • How to win people over with videos, stories and emotions

Marketing power – build reach, win customers

  • How to prepare your content to suit the channel and target group
  • How employees and customers become fans and influencers
  • How to win customers with hacks, tools and new techniques without wastage

References & Press

Founded: WhatzLife GmbH
Year founded: 2018
Number of employees: 15
USP: mobile education – Bildung anytime, anywhere 

Presentation types