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Katrin Gugl – She Inspires. She Moves. She Creates Lasting Impact.
Katrin Gugl is a relationship architect, KPI designer, keynote speaker, and one of the most inspiring thought leaders in the German-speaking business world. With more than 30 years of experience in retail and sales, she stands for sustainable motivation, future-oriented thinking, and meaningful human connection.
Think Positively. Act with Purpose. Shape the Future.
At a time of increasing complexity and constant change, Katrin Gugl brings clarity, optimism, and fresh perspectives to transformation. Her keynote speeches inspire both the heart and the mind. She creates space for new ways of thinking, combines neuroscience with entrepreneurship, and empowers people to embrace the future with confidence.
Where Neuroscience Meets Business Culture
Katrin Gugl demonstrates how insights from neuroscience can positively reshape the way we think—and how these changes directly influence employee engagement, brand leadership, and organizational culture. With authenticity, energy, and practical relevance, she connects with every audience on a personal level.
Why You Should Book Katrin Gugl for Your Event
Looking for a keynote speaker who combines emotional intelligence with strategic thinking, inspires meaningful change, and delivers practical impulses your audience can immediately apply? Katrin Gugl is the perfect choice. Her keynote speeches create optimism for the future, inspire lasting transformation, and strengthen both people and brands.
Armani Germany, Victorinox, CBR Group, SRH Distance Learning University, Sparkassenverband Baden-Württemberg, Guess, Payone, WMF, Thomas Sabo, Le Creuset, Reutlinger General-Anzeiger, Messe Frankfurt, Holy AG, Kneipp, Terzo Hearing Systems, Hugo Boss, RID Foundation, Rosenthal, Marketing Club Nuremberg, Schiesser, UGG, Campus 21, Scotch & Soda, Olymp, Falke, McArthurGlen, Lindt, Europa Möbel, Value Retail, Ophirum Gold Trading
“Katrin Gugl is a highly competent and exceptionally articulate keynote speaker who truly moves people with her message. She inspires, motivates, and creates lasting impact. Never before have I experienced nearly every participant personally thanking and saying goodbye to a speaker after a presentation. That alone shows how much life and energy she brings to her topics. Thank you!”
Nadin Buschhaus, Managing Director, Sprecherhaus
“(...) Her keynote was outstanding—engaging, authentic, highly professional, and delivered on equal footing with our guests. Thank you! Our collaboration was characterized by commitment, flexibility, passion, and a great sense of humor. In short: it was enjoyable, successful, and I would gladly work with Katrin Gugl again on similar projects. Many thanks!”
Panagiotis Karasavvoglou, Executive Director, Payone GmbH
“An absolutely inspiring keynote that captivated our retail managers across a wide range of business segments. (...) Her presentation was a tremendous enrichment for the entire OutletCity Metzingen.”
Regine Schöllkopf-Pinakidis, Director Sales | Channel Classic, Holy AG
“Retail is detail—whether you're in retail or banking. In her engaging and inspiring keynote, Katrin Gugl shared practical insights into how we can embrace digitalization without losing our customers, but instead strengthen emotional connections with them. Thank you very much!”
Eva Barth, Head of Marketing, Volksbank Ermstal-Alb
“The kick-off keynote was an unforgettable experience. Thank you, Katrin Gugl. With the perfect blend of professionalism, contemporary relevance, well-timed humor, and your retail expertise, you truly captivated the audience.”
Martin Wendelin Bäuml, Managing Director, Ingolstadt Village
“(...) I highly recommend Katrin Gugl to anyone in brick-and-mortar retail who wants to proactively prepare for the changing challenges of the future.”
Burkhard Wolters, Head of Retail, Olymp Retail KG
“Katrin Gugl impresses with her authenticity and charming professionalism. She masters her craft, is genuinely passionate about her subject, and knows how to ignite the momentum needed for successful implementation. We at the Marketing Club Nuremberg were—and continue to be—absolutely delighted. Wishing her continued success!”
Peter M. Hache, President, Marketing Club Nuremberg
Katrin Gugl offers 2 courses, 1 lectures and 0 impulses on Excellence Academy.
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