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Katrin Gugl

KPI HAPPINESS QUALITY - for your company's success and genuine employee commitment.

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Category

Management, Leadership & Change

Languages

de
Katrin Gugl
Speaker Katrin Gugl
  • Katrin Gugl - Image-Trailer (Short)

  • Katrin Gugl - ImageTrailer

  • Knallhart Nachgefragt mit Retail - Expertin Katrin Gugl

  • Mindshift "Remote Leadership 4.0"

  • Vom Verkäufer zum KundenGLÜCKlichmacher TRAILER | Der Online-Kurs von Katrin Gugl

  • Katrin Gugl im LIVE-Webinar - Der Einzelhandel in der Corona-Krise

  • Katrin Gugl | Kunden Excellence 4.0 – This business is people business

  • Dr. Marcus Meyer (HUGO BOSS) und Katrin Gugl | Human Retail

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Vita

Katrin Gugl – She Inspires. She Moves. She Makes an Impact.
Katrin Gugl is a relationship architect, KPI designer, keynote speaker – and one of the most impactful thought leaders in the German-speaking world. With over 30 years of experience in retail and sales, she stands for sustainable motivation, forward-thinking approaches, and meaningful human connection.

Think Positively, Act Powerfully – Shape the Future with Confidence
In a time of complex challenges, Katrin Gugl brings clarity and ease to the process of change. Her keynotes deliver vivid impulses that speak to both heart and mind. She creates spaces for fresh perspectives, fuses neuroscience with entrepreneurship, and empowers people to actively and confidently shape their future.

Neuroscience Meets Corporate Culture – Knowledge That Resonates
Katrin Gugl shows how our thought patterns can be positively transformed through insights from brain research – and how this directly impacts employee engagement, brand leadership, and leadership culture. With authenticity, energy, and hands-on experience, she connects with her audience on a truly human level.

Why You Should Book Katrin Gugl for Your Event
• Expert in future-focused thinking, relationship quality & positive leadership
• 30 years of business experience in retail and sales
• Combines neuroscience and business insights in a way that’s clear, motivating, and relatable
• Interactive keynotes with emotional depth and long-lasting impact
• Ideal for culture transformation, leadership events, employee gatherings & future-focused conferences

Book Katrin Gugl as Your Speaker Now
Looking for a speaker who leads with heart and clarity, inspires action, and delivers real momentum for change? Then Katrin Gugl is your first choice: Keynotes with optimism, depth – and powerful impact for people and brands alike.

Topics

The New Lecture: Encounter Quality - Positive & Inspiring


Experience:

  • Trust and optimism: Shape the future for companies,
    leaders, teams and partners in challenging times.
  • Emotional depth: Develop five deeper and more meaningful connections in business and private contexts.
  • Connection and Interaction: Strengthen leadership and business results through genuine connection and positive interactions.  


Look forward to:

  • Practical tools: Techniques and tools that can be applied immediately in everyday life to improve the quality of encounters.
  • Sustainable change: Inspiration and motivation for sustainable change through current neuroscientific evidence.

 

Further lecture topics:

 

Excellent sales performance in retail and sales - making customers HAPPY in challenging times

  • How to sell as a “host” with clarity, focus and enthusiasm in a sympathetic and brain-friendly way and achieve positive KPls.


Recruiting Skills 4.0 - New Spirit, New Power

  • How to attract the right candidates with an “AllGeneration” strategy, empowerment and an attractive candidate experience.


Change Leadership - Thats New Leadership

  • From manager to employeePOTENTIALdeveloper through change mindset, resilience and innovation.

References & Press

Excerpt from the list of references:

SRH Fernhochschule, Sparkassenverband BW, Guess, Payone, WMF, Thomas Sabo, Le Creuset, Reutlinger General Anzeiger, Messe Frankfurt, Holy AG, Kneipp, Terzo Hörgeräte, Hugo Boss, Rid Stiftung, Rosenthal, Marketing Club Nürnberg, Schiesser, UGG, Campus 21, Scotch & Soda, Olymp, Falke, Mc Arthur Glen, Lindt, Europa Möbel, Value Retail

 

“Katrin Gugl is an extremely competent and rhetorically brilliant speaker who moves people forward with her messages. She inspires, she motivates, she moves. Never before have I seen almost every participant thank the speaker personally and say goodbye at the end of a presentation - that shows how strongly you bring the topic to life - thank you.”

Nadine Busch, management of Sprecherhaus

 

“(...) Your presentation was excellent, personable, competent and at eye level with our guests. Thank you very much! ... The cooperation was characterized by commitment, flexibility, passion and a good pinch of humor, in short: it was fun, successful, and I would very much like to tackle similar topics together with Katrin Gugl on occasion. Thank you very much!” 
Panagiotis Karasavvoglou, Executive Director, PAYONE GmbH

 

“Absolutely inspiring keynote speech, which inspired our retail managers from a wide range of segments. (...) Your presentation was an enrichment for the entire OutletCity Metzingen.”
Regine Schöllkopf-Pinakidis, Director Sales, Channel Classic Holy AG

 

“Retail is detail - whether in retail or for us bankers. In her lively and engaging presentation, Ms. Gugl gave inspiring impulses and practical insights into how we can use digitalization and still not lose our customers, but retain them with emotions. Thank you very much for that!” 
Eva Barth, Marketing Team Leader, Volksbank Ermstal Alb

 

“The kick-off keynote ... was an experience. Thank you Katrin Gugl. With a perfect mix of professionalism, zeitgeist, humor at the right time and your retail expertise, you captivated the audience.” 
Martin Wendelin Bäuml, Managing Director Ingolstadt Village

 

“(...) I can recommend Katrin Gugl to anyone who wants to proactively face the changing challenges of the future in stationary retail.” 
Burkhard Wolters, Head of Retail, Olymp Retail KG

 

"Katrin Gugl impresses with her authenticity and charming professionalism.
She masters the appropriate keyboard. She 'burns' for the topic and knows how to 'ignite' momentum for successful implementations. We at the Marketing Club Nürnberg were and are thrilled. We wish you continued success!"

Peter M. Hache, President Marketing Club Nuremberg

Online Courses

Academy

Katrin Gugl offers 2 courses, 1 lectures and 
0 impulses on Excellence Academy.

Thumbnail: KundenGLÜCKlichmacher | Der Online-Kurs mit Katrin Gugl

KundenGLÜCKlichmacher | Der Online-Kurs mit Katrin Gugl

Thumbnail: Corona Goldstücke | Der Online-Kurs mit Katrin Gugl

Corona Goldstücke | Der Online-Kurs mit Katrin Gugl

Lernen Sie Tipps, Tricks und jede Menge Hintergrundinformationen für den neuen Verkaufsalltag kennen. Am Schluss bekommen Sie drei konkrete Tipps für Ihren professionellen Verkaufsalltag für mehr Freude und Elan.

Impressions

Impressions: Katrin Gugl - 0 Impressions: Katrin Gugl - 1 Impressions: Katrin Gugl - 2

Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Headset
Headset
Equipment: Special room requirements (by agreement)
Special room requirements (by agreement)