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Katrin Gugl is a relationship architect, KPI designer, speaker – and one of the most impressive motivators in the German-speaking world. With over 30 years of experience in retail business and sales, she stands for sustainable motivation, forward-thinking approaches, and genuine quality of interaction.
In times of complex challenges, Katrin Gugl brings lightness and clarity to the transformation process.
Her keynotes are dynamic impulses that resonate with both heart and mind. She creates spaces for perspective shifts, bridges neuroscience and entrepreneurship, and empowers people to confidently shape their own futures.
Katrin Gugl demonstrates how our thinking patterns can be positively transformed through insights from brain research – and how this change directly enhances employee engagement, brand leadership, and leadership culture.
She captivates with authenticity, energy, and practical relevance – reaching her audience at eye level.
Are you looking for a speaker who combines heart and vision, motivates, and delivers actionable impulses for change?
Then Katrin Gugl is your first choice: keynotes filled with optimism, depth – and real transformative power for people and brands.
The New Lecture: Encounter Quality - Positive & Inspiring
Experience:
Look forward to:
Further lecture topics:
Excellent sales performance in retail and sales - making customers HAPPY in challenging times
Recruiting Skills 4.0 - New Spirit, New Power
Change Leadership - Thats New Leadership
Excerpt from the list of references:
SRH Fernhochschule, Sparkassenverband BW, Guess, Payone, WMF, Thomas Sabo, Le Creuset, Reutlinger General Anzeiger, Messe Frankfurt, Holy AG, Kneipp, Terzo Hörgeräte, Hugo Boss, Rid Stiftung, Rosenthal, Marketing Club Nürnberg, Schiesser, UGG, Campus 21, Scotch & Soda, Olymp, Falke, Mc Arthur Glen, Lindt, Europa Möbel, Value Retail
“Katrin Gugl is an extremely competent and rhetorically brilliant speaker who moves people forward with her messages. She inspires, she motivates, she moves. Never before have I seen almost every participant thank the speaker personally and say goodbye at the end of a presentation - that shows how strongly you bring the topic to life - thank you.”
Nadine Busch, management of Sprecherhaus
“(...) Your presentation was excellent, personable, competent and at eye level with our guests. Thank you very much! ... The cooperation was characterized by commitment, flexibility, passion and a good pinch of humor, in short: it was fun, successful, and I would very much like to tackle similar topics together with Katrin Gugl on occasion. Thank you very much!”
Panagiotis Karasavvoglou, Executive Director, PAYONE GmbH
“Absolutely inspiring keynote speech, which inspired our retail managers from a wide range of segments. (...) Your presentation was an enrichment for the entire OutletCity Metzingen.”
Regine Schöllkopf-Pinakidis, Director Sales, Channel Classic Holy AG
“Retail is detail - whether in retail or for us bankers. In her lively and engaging presentation, Ms. Gugl gave inspiring impulses and practical insights into how we can use digitalization and still not lose our customers, but retain them with emotions. Thank you very much for that!”
Eva Barth, Marketing Team Leader, Volksbank Ermstal Alb
“The kick-off keynote ... was an experience. Thank you Katrin Gugl. With a perfect mix of professionalism, zeitgeist, humor at the right time and your retail expertise, you captivated the audience.”
Martin Wendelin Bäuml, Managing Director Ingolstadt Village
“(...) I can recommend Katrin Gugl to anyone who wants to proactively face the changing challenges of the future in stationary retail.”
Burkhard Wolters, Head of Retail, Olymp Retail KG
"Katrin Gugl impresses with her authenticity and charming professionalism.
She masters the appropriate keyboard. She 'burns' for the topic and knows how to 'ignite' momentum for successful implementations. We at the Marketing Club Nürnberg were and are thrilled. We wish you continued success!"
Peter M. Hache, President Marketing Club Nuremberg
Katrin Gugl offers 2 courses, 1 lectures and 0 impulses on Excellence Academy.
Impulses and motivation
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