Univ. - Prof. Dr. habil. Key Pousttchi

Many professional keynote speakers have started to focus on digitization in recent years. Professor Key Pousttchi, the first German professor of business informatics and digitization, has done exactly the opposite: an internationally renowned, highly decorated scientist, lateral thinker, one of the German pioneers of mobile business, who has been researching digitization and digital transformation for almost 20 years. He is a scientist who does not look at the world from an academic ivory tower, but as a former tank officer he is down to earth - and above all with a clear strategic view of the true meaning of new technologies, organizational forms and value creation networks. Of course, always seasoned with a pinch of humor. He warns: "We have to understand Silicon Valley, but we shouldn't run after it!" His mission is to reawaken the German engineering spirit in companies beyond the beaten path of mediocrity and to shape the digital transformation of the economy and society in such a way that it is not only successful, but also serves people. He is a sought-after discussion partner for the media, from Deutschlandfunk, Tagesschau to the New York Times - he gives his keynotes in TED style. A digital world explainer. Exciting from the first to the last second.