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Speaker

Prof. h.c. Manfred Maus

Values are more important than profits

Prof. h.c. Manfred Maus, founder of OBI building and home improvement stores, revolutionized the retail industry for DIY enthusiasts over 40 years ago. His vision to offer everything under one roof led to the creation of customer-friendly Home Centers in a franchise model. With the first store opened in 1970 in Hamburg-Poppenbüttel, he set new standards and established franchising in Germany. Maus' innovative ideas continue to shape the building and home improvement market to this day.

Rates

Category

Industry, Economy & Finance

Languages

de
Prof. h.c. Manfred Maus

Vita

Prof. h.c. Manfred Maus is the founder of the OBI hardware and DIY stores. His idea over 40 years ago: to offer the DIY enthusiast everything he needs under one roof, to create a target group-oriented, customer-friendly home center for the DIY enthusiast in a retail-related environment - in contrast to the industry-oriented retail landscape at the time (hardware retailers, sanitary retailers, wood retailers). The first store was opened in Hamburg-Poppenbüttel in 1970. Franchising was still unknown in Germany at the time. Manfred Maus made the franchise idea known in Germany and consistently organized the OBI hardware and DIY stores using franchising from the very beginning.

Topics

  • The world is changing, are you too – or are you staying
  • as you are?
  • Customer expectations in 2020
  • Core values ​​in companies
  • Putting the customer at the center
  • Management in difficult times
  • Branding – how do companies create a
  • strong brand?
  • Corporate governance in medium-sized companies

References & Press

OBI hardware store chain

Year founded: 1970

Employees: 42,000

Industry: Trade and crafts

Area of ​​activity: Worldwide