Dr. Marc Schumacher

What a time to be alive - Why EVERYTHING is changing!

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Sales, Service & Sales Management

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Dr. Marc Schumacher

Vita

Dr. Marc Schumacher is a successful & internationally active entrepreneur. As a marketing and retail expert, he creates forward-looking communication concepts for well-known lifestyle brands from all sectors (such as Nespresso, Mercedes-Benz, Adidas, Chanel, Moët Hennessy and many more). At the age of 34, he was already Chief Retail Officer and member of the board of an S-DAX. As Managing Partner at LIGANOVA, the leading company for brand staging in physical space, he has a significant influence on pioneering work in retail. Thanks to his international network and many business trips, he gains important industry insights and knows how to spot trends early on. As a keynote speaker, Schumacher is invited to many international stages, such as the World Retail Congress in Dubai or the GDI Retail Summit in Zurich, where he impresses with his provocative but honest rhetoric. As a guest lecturer for Marketing Management at the HHL Graduate School of Management in Leipzig, he teaches where he earned his doctorate. He began his career at Hugo Boss and Breuninger.

Topics

The New Normal - Post Covid 19 Marketing & Consumption Habits

  • Covid-19 must be understood as an unprecedented stress test with long-term consequences
  • Why the New Normal is not a fixed scenario, but means constant change
  • Why the unprecedented economic impact also brings new opportunities
  • What the “butterfly effect” has to do with the German economy
  • Why overdue corrections are being accelerated by Covid-19 and what the consequences are

The experience economy

  • Why the experience economy has gained rather than lost importance
  • Why brand, service and product experience is a CEO topic
  • How to make your company more profitable with the right experiences
  • How experience dimensions help to generate greater sales
  • How to move from the sales funnel to the sales loop

The Future of Retail

  • Retail is not a store - retail is a capability!
  • How to expand your retail capability and use it successfully
  • Why we need to move away from transaction-based locations
  • Why retail as a business model and retail as a capability need to be considered separately
  • Where the secret of the future “retail world” lies

References & Press

References

  • Mercedes Benz
  • Handelsblatt
  • Disney
  • Design Offices 
  • MARKANT Group
  • hospitalityInside 
  • H + P Hachmeister and Partner 
  • Art-Invest Real Estate Management 
  • LODEN-FREY
  • CLOSED
  • Augustiner Bräu
  • MIGROS 
  • GDI Gottlieb Duttweiler Institute
  • dm-drogerie markt 
  • Breuninger
  • South by Southwest® (SXSW®)
  • German Retail Congress

Impressions

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Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Internet/WiFi
Internet/WiFi
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook