Matthias Burkard

"shit happens! - Becoming more crisis-proof at work"

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Matthias Burkard
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Vita

Shit Happens. Make Something Out of It. – Communication in Crises with Clarity and Composure
Matthias Burkard is a diploma engineer, editor, and one of Germany's most experienced experts in crisis and change communication. For over two decades, he has supported companies in the energy, transport, and logistics sectors during challenging communication situations. As an interim crisis manager, he assists companies when it matters most – quickly, competently, and with strategic clarity.

Germanwings, Resilience & Reality – Experiences That Move
After the Germanwings catastrophe in 2015, where he served as the leading crisis communicator for the airline, Matthias Burkard focused more on the subject of resilience under extreme conditions. Today, he helps teams and executives not only remain communicatively strong but also stay emotionally action-oriented. His message: Crises are part of life – what matters is how we deal with them.

Theory & Practice Combined – Solid, Human, Effective
Since 2017, as a lecturer at LMU Munich and the International Business Academy (iba), Matthias Burkard has been teaching the fundamentals of modern crisis communication – always practical, understandable, and at eye level. In his keynotes, workshops, and consulting formats, he takes participants into the reality of demanding communication situations – emotionally, clearly, and confidently, with real case examples and high credibility.

Why Matthias Burkard is the Right Crisis Expert for Your Company
• Extensive communication practice in critical infrastructures & large corporations
• Leading figure in the Germanwings crisis team in 2015
• Interim crisis manager with strategic implementation strength
• Lecturer for crisis communication at renowned universities
• Inspiring speaker with a clear message and personal depth

Book Matthias Burkard for Your Event or Crisis Training!
Learn how to communicate safely even in turbulent times – from an expert who not only analyzes crises but has lived through them. Crisis communication requires courage, strategy, and humanity – and Matthias Burkard embodies these qualities.

Topics

      shit happens! ... because crises are part of the job

  • Start, on instinct if necessary: Why getting into action is so important
  • The superpower of empathy: why empathy is the key to successful action in a crisis
  • Praise yourself: Recognizing and consciously managing your own abilities and limits

 

      Let's talk about crisis! Crisis communication and communication crises

  • Change communication: How to communicate change correctly
  • Away from facts, towards emotion: Why soft factors have a stronger impact
  • Security through fans: Trust as the foundation for successful communication in a crisis

 

       In the eye of the crises! German Wings 4U 9525

  • Chronicle of horror: reporting from an insider's perspective
  • Between the stools: Consciously recognizing conflicts of interest and mediating them with confidence 
  • Talk is golden: the key role of communication in a crisis

References & Press

Extract of company references:
Airbus, BMW, IHK, Friedrichshafen Airport, German Chamber of Commerce USA, Information Center of the Bavarian Economy 
 

Interview ZDF today (2020):

We now need another big "Yes, we can!"

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