Matthias Winkler

Tradition with innovation - respect for the past, enthusiasm for the future



Management, Leadership & Change


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Matthias Winkler
  • DANKE an alle Sacher Mitarbeiter:innen

  • Sacher sagt DANKE

  • Hotel Sacher Chef Matthias Winkler [Interview]

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Matthias Winkler, CEO of the SACHER Group, started his career as a trainee at McDonalds after studying political science at the University of Vienna. Further positions included press spokesman at the Federal Ministry of Finance, where he soon became Head of Cabinet, followed by his position as CCO at bwin with responsibility for business development and corporate communications, among other things. In 2011, he took over the management of Hotel Bristol, part of the SACHER Group, and finally, in 2014, overall responsibility for all SACHER businesses, including Hotel SACHER Vienna, Hotel SACHER Salzburg, Hotel Bristol Vienna, three SACHER cafés and the manufacture of the original SACHER cake. In addition to his professional career, Matthias Winkler has also served on the supervisory boards of ÖBB, Generali Versicherungen AG and Österreichische Lotterien. He has been Chairman of the Shareholders' Meeting of Wiener Kongresszentrum Hofburg BetriebsgesmbH since 2013 and was elected to the Executive Committee of "The Leading Hotels of the World" in 2016. With his deep insights into the "SACHER way" and his humorous and entertaining presentation style, he knows how to inspire people and take them along with him on his journey.


Hotel SACHER -
Herausforderungen der 5-Sterne-Hotellerie und ihre Lösungen

  • Schlafen, essen, trinken, wohnen können Sie überall - Wie ein Aufenthalt des Kunden zu einem emotionalen Erlebnis wird
  • Wie Ihre Leistung so einmalig wird, dass es keine Preis-Diskussion gibt
  • Digitalisierung - Ja, aber gewusst wie
  • Was Sie von familiengeführten Unternehmen für Ihr Business lernen können


Tradition mit Innovation -
Respekt für die Vergangenheit, Begeisterung für die Zukunft

  • Was uns bisher erfolgreich gemacht hat und warum
  • Was die Anforderungen von heute und morgen sind
  • Was man heute tun muss, um auch in Zukunft erfolgreich zu sein

Erfolgsfaktor H2H - Der Weg zum besten Arbeitgeber

  • Die 5 maßgeblichen Bausteine für einen Top Arbeitgeber
  • Wege zu einer erfolgreichen Unternehmenskultur
  • Recruiting geht heute anders - Der SACHER-Weg

References & Press



"Where tradition meets modernity. One of the world's best luxury hotels in one of Europe's most culturally significant cities: the Hotel Sacher in the heart of Vienna. Our guests have included Anna Netrebko, Queen Elizabeth II of England, Sharon Stone, Justin Bieber and Naomi Campbell."
Rolling Pin


"The Viennese Sacher is a hotel icon."
Frankfurter Allgemeine FAZ


"The Sacher, Austria's best-known and most traditional hotel, claims that everything is perfect."


"The portal of the Hotel Sacher opposite the Vienna State Opera shines brightly in the spring sun. The purple lavender beneath the two baroque figures at the entrance glows. On the first floor, owners Alexandra and Matthias Winkler are working flat out in an office measuring just ten square metres on the reopening of the Austrian capital's most famous luxury hotel."



"Matthias Winkler, head of the renowned, prestigious Sacherhotels. At the time, he was also press spokesman and head of cabinet for the then Finance Minister Karl-Heinz Grassen."



Fiete Gastro - Der auch kulinarische Podcast

#78 Sacher gibt's... - mit Matthias Winkler vom Hotel Sacher


Expert Marketplace - Matthias Winkler - Impressions 0
Expert Marketplace - Matthias Winkler - Impressions 1
Expert Marketplace - Matthias Winkler - Impressions 2
Expert Marketplace - Matthias Winkler - Impressions 3

Presentation types

  • Business talk

  • Interview

  • Impulses and motivation

  • Infotainment

  • Online lecture

  • Practical relevance

Required equipment

Windows notebook
Windows notebook