Matthias Winkler

For me, tradition with innovation means respect for the past and enthusiasm for the future

Matthias Winkler, CEO of the SACHER Group, is one of the leading figures in European luxury hotel and brand management. As a catalyst and designer, he focuses on entrepreneurial excellence, cultural responsibility, and sustainable brand development. With experience from ministries, large corporations, and family businesses, he is ideal for leadership formats, hospitality conferences, and economic summits. Book Matthias Winkler for authentic insights into successful brand management, transformation, and leadership.

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Management, Leadership & Change

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Matthias Winkler
Entrepreneur Matthias Winkler

  • DANKE an alle Sacher Mitarbeiter:innen

  • Sacher sagt DANKE

  • Hotel Sacher Chef Matthias Winkler [Interview]

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Vita

Tradition Meets Future: Matthias Winkler Shapes the Success Story of the SACHER Group

Matthias Winkler is CEO of the SACHER Group, entrepreneur, strategy consultant, and one of the leading minds in European luxury hospitality and brand management. As a visionary and change-maker, he leads one of Austria’s most iconic family businesses with a clear focus on entrepreneurial excellence, cultural responsibility, and sustainable brand development.

From Trainee to Top Executive – A Path of Depth and Purpose

After studying at the University of Vienna, Matthias Winkler began his career as a trainee at McDonald’s, followed by pivotal roles as press spokesperson and chief of staff at the Austrian Federal Ministry of Finance. He later held key leadership positions as CCO at bwin and founded his own consulting boutique specializing in communication, business development, and management advisory.

The Strategic Leader of a Global Icon – Rethinking SACHER

Since 2014, Matthias Winkler has served as CEO of the entire SACHER Group, overseeing Hotel SACHER in Vienna and Salzburg, Hotel BRISTOL, several SACHER cafés and restaurants, and the Original SACHER Torte production. Under his leadership, the family-owned company has been positioned for the future—through brand cultivation, digital transformation, strategic investments, and sustainable hospitality.

Why Matthias Winkler Is the Ideal Speaker for Your Event

  • CEO of one of Europe’s most prestigious hotel companies
  • Bridges business, tourism, politics & entrepreneurship at the highest level
  • Speaker with hands-on experience in government, corporations & family enterprises
  • Member of the Executive Committee of “The Leading Hotels of the World”
  • Ideal for leadership forums, hospitality conferences & economic summits

Book Matthias Winkler now—for authentic insights into brand leadership, transformation, and purpose-driven leadership in dynamic times.

Topics

Hotel SACHER - Challenges of the 5-star hotel industry and their solutions

  • You can sleep, eat, drink and stay anywhere - how to turn a guest's stay into an emotional experience
  • How to make your service so unique that there is no price discussion
  • Digitalization - yes, but knowing how
  • What you can learn for your business from family-run companies

 

Tradition with innovation - respect for the past, enthusiasm for the future

  • What has made us successful so far and why
  • What the requirements of today and tomorrow are
  • What you need to do today to remain successful in the future

 

Success factor H2H - The path to becoming the best employer

  • The 5 key building blocks for a top employer
  • Paths to a successful corporate culture
  • Recruiting is different today - the SACHER way
     

References & Press

Press:

 

"Where tradition meets modernity. One of the world's best luxury hotels in one of Europe's most culturally significant cities: the Hotel Sacher in the heart of Vienna. Our guests have included Anna Netrebko, Queen Elizabeth II of England, Sharon Stone, Justin Bieber and Naomi Campbell."
Rolling Pin

 

"The Viennese Sacher is a hotel icon."
Frankfurter Allgemeine FAZ

 

"The Sacher, Austria's best-known and most traditional hotel, claims that everything is perfect."
Trend.at

 

"The portal of the Hotel Sacher opposite the Vienna State Opera shines brightly in the spring sun. The purple lavender beneath the two baroque figures at the entrance glows. On the first floor, owners Alexandra and Matthias Winkler are working flat out in an office measuring just ten square metres on the reopening of the Austrian capital's most famous luxury hotel."

Handelsblatt

 


"Matthias Winkler, head of the renowned, prestigious Sacherhotels. At the time, he was also press spokesman and head of cabinet for the then Finance Minister Karl-Heinz Grassen."

Plus24

Podcasts

Podcast: Matthias Winkler - #78 Sacher gibt's... - mit Matthias Winkler vom Hotel Sacher

Fiete Gastro - Der auch kulinarische Podcast

#78 Sacher gibt's... - mit Matthias Winkler vom Hotel Sacher

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Impressions

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Presentation types

Required equipment

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Equipment: Windows notebook
Windows notebook