Prof. Dr. Maximilian Lude

Mirror, mirror on the wall - which future trends will be relevant?

Prof. Dr. Maximilian Lude, expert in innovation and shaping the future of SMEs. Born as a Swabian, socialized as a European-curious forward thinker, he started his academic career at Zeppelin University with a stopover at Copenhagen Business School. After studying economics, he devoted himself to his doctorate at the interface between marketing and family businesses. His vision of linking practice more closely with science ultimately led him to found a future office focusing on the strategic and future-relevant topics of innovation, transformation and the future of work. Professional monogamy is not his strength, so he remains loyal to science. Since October 2023, he has been Professor of Innovation & Strategy at Tomorrow University of Applied Sciences and teaches international students in the Metaversum. In his consultations, workshops and lectures, he inspires his participants with a firework of inspiration. He knows how to present profound scientific findings in a practical way and make them accessible to the audience.

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Topics

What does securing the future mean for (family) businesses in a rapidly and exponentially developing world of tomorrow? Sustainable innovation that starts with the employees, flexibility in the business model and the goal of organizational ambidexterity are my top priorities.

Is this the future or can it go away?

Innovation & new technologies - A journey into the future
Contextual competence - How you can understand contexts to make innovation possible
Ambidexterity - How do you stay flexible and efficient at the same time? How to find the balance between the new and the existing

SME success factor - innovation through cooperation with tradition

How to combine old and new to open up new business areas
How growth through cooperation with start-ups works sustainably
No fear of speed - exponential growth as an opportunity for SMEs

Innovation theater or real innovation?

Design thinking, idea hackathons & co. all just theater or drivers of innovation?
Success factor family business - How long-term thinking leads to short-term success

The following current points can be included in Keynote 2:

What is the specific relevance of political developments for SMEs and (family) businesses?
What strategies are needed now? How can companies deal with these uncertainties?

Further topics:

Mirror, mirror on the wall - which future trends will be relevant?
Employer attractiveness in SMEs - It belongs to me like my name on the door

References & Press

Excerpt company references:

LAAX
FC Bayern Basketball
Flughafen München
Pfeifer Group
Ravensburger
Real Estate Lounge
Ulderup Akademie
Start Up BW
Kieback und Peter
Cap Inside
Wella
WWv Versicherungen
Bosch Rexroth
Bosch
u. v. m.

„Thank you Max, for an inspiring keynote!
Our global team appreciated your great brainfood. VUCA is not a threat: with context competence and awareness for ambidexterity we can exploit and explore our business.“

Udo Jauernig, Business Digital Officer at Automotive Electronics, Robert Bosch GmbH

"80 hairdresser entrepreneurs from Germany, Austria and Switzerland had the great pleasure to attend a lecture by Dr. Maximilian Lude, expert for innovation and future design with the headline: Mirror, Mirror on the Wall - Which trends will be relevant tomorrow?

All participants were enthusiastic about his dynamic, varied, informative and entertaining lecture.The professionalism of the speaker from the initial contact to the briefing and the execution of the event was unparalleled. The feedback from the participants on site was extremely positive and the developments addressed have sustainably triggered further impulses & impetus with our customers."

"Prof. Dr. Maximilian Lude provided the introduction to the topic of digital rethinking with a captivating presentation. [...] Nothing is any longer as the old familiar patterns of thought and action would dictate."
Oldenburgische Volkszeitung

"Consultants are many, scientifically based experts and companions few. The latter also with humor, wit and team spirit do not exist at all - we thought! We were wrong."
Mag. Matthias Winkler, CEO Sacher Group

"Especially in the area of innovation, we very much appreciate the approaches and the professional approach. They combine science and practical relevance in an optimal way and thus enable companies to break new ground."
Matthias Mey, CEO Mey GmbH & Co. KG

Presentation types

Factual presentation
Impulses and motivation
Infotainment
Audience interaction
Online lecture
Practical relevance
Business talk
Specialized lecture
Interview
Workshop

Prof. Dr. Maximilian Lude

Mirror, mirror on the wall - which future trends will be relevant?