Prof. Dr. Maximilian Lude

Mirror, mirror on the wall - which future trends will be relevant?

Prof. Dr. Maximilian Lude is a visionary, entrepreneur, and expert in innovation and future shaping for medium-sized businesses. His keynotes combine academic depth with practical entrepreneurship, inspiring bold steps and demonstrating how companies can strategically shape the future. As a professor of Innovation & Strategy at the Tomorrow University of Applied Sciences and a consultant in the DACH region for transformation and innovation strategy, he brings curiosity, relevance, and impact to the intersection of science and business. Through his Future Office, he bridges the gap between research and application and is an ideal expert for family businesses and SMEs at strategy conferences, medium-sized business summits, and educational events. Book Prof. Dr. Maximilian Lude for keynotes that make complex future topics understandable, are scientifically grounded, and ignite genuine enthusiasm for innovation.

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Vita

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Prof. Dr. Maximilian Lude – Rethinking Innovation. Shaping the Future. Empowering SMEs.

Prof. Dr. Maximilian Lude is a thought leader, entrepreneur, professor, and expert in innovation and future-shaping for small and medium-sized enterprises (SMEs). With his unique combination of academic depth and entrepreneurial curiosity, he demonstrates how companies can strategically shape their future-practically, boldly, and effectively.

Where Science Meets Business-With Curiosity, Relevance, and Impact

His journey led him from Zeppelin University to Copenhagen Business School, culminating in a doctorate at the intersection of marketing and family businesses. Today, he advises organizations across the DACH region on transformation, innovation strategy, and the future of work-always at eye level and with a clear focus on practical implementation.

Future Office & Metaverse-Learning, Teaching, Transforming

By founding his own “future office,” Maximilian Lude bridges the gap between research and application. As Professor of Innovation & Strategy at Tomorrow University of Applied Sciences, he teaches in the Metaverse-staying as close to the digital future as few others.

Why Book Prof. Dr. Maximilian Lude for Your Event

Leading expert on innovation, transformation, and the future of SMEs
Professor, entrepreneur, and bridge-builder between theory and practice
Keynotes with high relevance, scientific depth, and inspiring impetus
Experienced advisor for family businesses, SMEs, and future-oriented organizations
Ideal for strategy conferences, innovation days, SME summits, and educational events

Are you looking for a speaker who makes complex future topics understandable, works with scientific rigor, and sparks genuine enthusiasm for innovation? Then Prof. Dr. Maximilian Lude is your first choice: keynotes delivered with clarity, curiosity, and lasting impact for entrepreneurial thinking.

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Topics

What does securing the future mean for (family) businesses in a rapidly and exponentially developing world of tomorrow? Sustainable innovation that starts with the employees, flexibility in the business model and the goal of organizational ambidexterity are my top priorities.

Is this the future or can it go away?

Innovation & new technologies - A journey into the future
Contextual competence - How you can understand contexts to make innovation possible
Ambidexterity - How do you stay flexible and efficient at the same time? How to find the balance between the new and the existing

SME success factor - innovation through cooperation with tradition

How to combine old and new to open up new business areas
How growth through cooperation with start-ups works sustainably
No fear of speed - exponential growth as an opportunity for SMEs

Innovation theater or real innovation?

Design thinking, idea hackathons & co. all just theater or drivers of innovation?
Success factor family business - How long-term thinking leads to short-term success

The following current points can be included in Keynote 2:

What is the specific relevance of political developments for SMEs and (family) businesses?
What strategies are needed now? How can companies deal with these uncertainties?

Further topics:

Mirror, mirror on the wall - which future trends will be relevant?
Employer attractiveness in SMEs - It belongs to me like my name on the door

References & Press

Excerpt company references:

LAAX
FC Bayern Basketball
Flughafen München
Pfeifer Group
Ravensburger
Real Estate Lounge
Ulderup Akademie
Start Up BW
Kieback und Peter
Cap Inside
Wella
WWv Versicherungen
Bosch Rexroth
Bosch
u. v. m.

„Thank you Max, for an inspiring keynote!
Our global team appreciated your great brainfood. VUCA is not a threat: with context competence and awareness for ambidexterity we can exploit and explore our business.“

Udo Jauernig, Business Digital Officer at Automotive Electronics, Robert Bosch GmbH

"80 hairdresser entrepreneurs from Germany, Austria and Switzerland had the great pleasure to attend a lecture by Dr. Maximilian Lude, expert for innovation and future design with the headline: Mirror, Mirror on the Wall - Which trends will be relevant tomorrow?

All participants were enthusiastic about his dynamic, varied, informative and entertaining lecture.The professionalism of the speaker from the initial contact to the briefing and the execution of the event was unparalleled. The feedback from the participants on site was extremely positive and the developments addressed have sustainably triggered further impulses & impetus with our customers."

"Prof. Dr. Maximilian Lude provided the introduction to the topic of digital rethinking with a captivating presentation. [...] Nothing is any longer as the old familiar patterns of thought and action would dictate."
Oldenburgische Volkszeitung

"Consultants are many, scientifically based experts and companions few. The latter also with humor, wit and team spirit do not exist at all - we thought! We were wrong."
Mag. Matthias Winkler, CEO Sacher Group

"Especially in the area of innovation, we very much appreciate the approaches and the professional approach. They combine science and practical relevance in an optimal way and thus enable companies to break new ground."
Matthias Mey, CEO Mey GmbH & Co. KG

Presentation types

Factual presentation
Impulses and motivation
Infotainment
Audience interaction
Online lecture
Practical relevance
Business talk
Specialized lecture
Interview
Workshop

Prof. Dr. Maximilian Lude

Mirror, mirror on the wall - which future trends will be relevant?