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Prof. Dr. Maximilian Lude is a thought leader, entrepreneur, professor, and expert in innovation and future-shaping for small and medium-sized enterprises (SMEs). With his unique combination of academic depth and entrepreneurial curiosity, he demonstrates how companies can strategically shape their future-practically, boldly, and effectively.
Where Science Meets Business-With Curiosity, Relevance, and Impact
His journey led him from Zeppelin University to Copenhagen Business School, culminating in a doctorate at the intersection of marketing and family businesses. Today, he advises organizations across the DACH region on transformation, innovation strategy, and the future of work-always at eye level and with a clear focus on practical implementation.
Future Office & Metaverse-Learning, Teaching, Transforming
By founding his own “future office,” Maximilian Lude bridges the gap between research and application. As Professor of Innovation & Strategy at Tomorrow University of Applied Sciences, he teaches in the Metaverse-staying as close to the digital future as few others.
Why Book Prof. Dr. Maximilian Lude for Your Event
Are you looking for a speaker who makes complex future topics understandable, works with scientific rigor, and sparks genuine enthusiasm for innovation? Then Prof. Dr. Maximilian Lude is your first choice: keynotes delivered with clarity, curiosity, and lasting impact for entrepreneurial thinking.
What does securing the future mean for (family) businesses in a rapidly and exponentially developing world of tomorrow? Sustainable innovation that starts with the employees, flexibility in the business model and the goal of organizational ambidexterity are my top priorities.
Is this the future or can it go away?
SME success factor - innovation through cooperation with tradition
Innovation theater or real innovation?
The following current points can be included in Keynote 2:
Further topics:
Excerpt company references:
„Thank you Max, for an inspiring keynote!
Our global team appreciated your great brainfood. VUCA is not a threat: with context competence and awareness for ambidexterity we can exploit and explore our business.“
Udo Jauernig, Business Digital Officer at Automotive Electronics, Robert Bosch GmbH
"80 hairdresser entrepreneurs from Germany, Austria and Switzerland had the great pleasure to attend a lecture by Dr. Maximilian Lude, expert for innovation and future design with the headline: Mirror, Mirror on the Wall - Which trends will be relevant tomorrow?
All participants were enthusiastic about his dynamic, varied, informative and entertaining lecture.The professionalism of the speaker from the initial contact to the briefing and the execution of the event was unparalleled. The feedback from the participants on site was extremely positive and the developments addressed have sustainably triggered further impulses & impetus with our customers."
"Prof. Dr. Maximilian Lude provided the introduction to the topic of digital rethinking with a captivating presentation. [...] Nothing is any longer as the old familiar patterns of thought and action would dictate."
Oldenburgische Volkszeitung
"Consultants are many, scientifically based experts and companions few. The latter also with humor, wit and team spirit do not exist at all - we thought! We were wrong."
Mag. Matthias Winkler, CEO Sacher Group
"Especially in the area of innovation, we very much appreciate the approaches and the professional approach. They combine science and practical relevance in an optimal way and thus enable companies to break new ground."
Matthias Mey, CEO Mey GmbH & Co. KG
Factual presentation
Impulses and motivation
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Practical relevance
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